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Communications Director

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Communications Director job description

This page details key information about the Comms Director job title. From the main responsibilities through to salaries and how to navigate communications recruitment.

What does a Communications Director do?

Communications Directors are the voices behind a company.

They play a key strategic role in any business, creating and leading the internal, external and brand communications strategy. Their aim is to drive and maintain brand awareness in line with business growth objectives.

Key responsibilities

While the role will differ from business to business, the core responsibilities are:

  • Comms strategy: Define a strategy that incorporates external and internal communications, as well as global brand perception.
  • Consistent branding: Ensure the development and implementation of consistent tone of voice across all PR outputs.
  • Press relationships: Drive the PR strategy by building and maintaining relationships with media outlets.
  • Manage business expectations: Work cross-functionally with marketing, legal, people and HR teams to ensure a cohesive strategy.
  • Communicate with the board: Maintain consistent communication with the senior leadership team to share success of the communications team.


Skills and requirements

The Communications Director should have the following skills and experiences:

  • 15+ years of experience within a marketing and/or communications capacity
  • Data-driven professional with an analytical mindset
  • Experience working across a variety of channels, such as social media, website copy, video, audio and print
  • Strong leader, collaborator and communicator with proven team management skills
  • Demonstrated experience in developing and implementing corporate communications strategies that drive results that algin with business goals
Salary expectations

What is a Communications Director paid?

When considering the budget for your senior comms hire, it's important to remember that pay largely depends on experience and business size. 

Pay can also depend on location - the average salary range across the UK is:

  • London: £90,000 - £150,000
  • Manchester: £90,000 - £120,000
Bar chart comparing salary and day rate earnings using pink and blue stacked bars, with salary reaching £45K and day rate reaching £200.

Career path & progression

Depending on the individual's interests, a Marketing Executive might make a lateral move into a Digital Marketing Executive job. In this role, you will focus solely on digital marketing campaigns without getting involved in offline activities. If you enjoy email marketing, social media and web content, this role is for you.

To progress your marketing career, you can move into a Senior Marketing Executive role. In this role, you will take more ownership of the marketing strategy, leading on campaigns and their execution.

An experienced Marketing Executive will be able to pursue the Manager job title. In this role, you will create strategic marketing plans based on your expert knowledge of the customer. Plus, you will lead the a team of marketing professionals to ensure they stay on track to meet business goals.

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