Few brand leaders get the chance to reinvent a global market leader from the ground up, with long-term investment behind them and a board that wants to move quickly. This role offers exactly that.
About our client
Our client leads its category. It's a global, service-led business with tens of thousands of employees, a presence in more than 100 markets and a blue-chip enterprise customer base. It's entering a new chapter with a long-term investment partner that specializes in applying AI to service businesses. The investor plans to put money into the business and grow it, and brand is central to that plan.
Why now?
The business is repositioning for an AI-first future, and its brand strategy, identity and storytelling need to reflect that. The new leader will set the direction from day one.
A few reasons this opportunity stands out
�� A highly competitive executive package, including bonus and long-term incentives
�� A global remit across brand, creative, content and experiences
�� The mandate and budget to rebuild a category leader's brand
�� A hiring leader who lets their team run their own areas
�� A long-term career path in a business that's investing to grow
About our client
Our client leads its category. It's a global, service-led business with tens of thousands of employees, a presence in more than 100 markets and a blue-chip enterprise customer base. It's entering a new chapter with a long-term investment partner that specializes in applying AI to service businesses. The investor plans to put money into the business and grow it, and brand is central to that plan.
Why now?
The business is repositioning for an AI-first future, and its brand strategy, identity and storytelling need to reflect that. The new leader will set the direction from day one.
A few reasons this opportunity stands out
- A full brand reinvention. You'll own new positioning, a new visual identity and a new brand platform launching next year. Reviews of the strategic creative agencies are already underway.
- Ownership of the story. You'll have real creative freedom to decide how a globally recognized business shows up in every market it serves.
- Investment behind you. You'll run a large and growing budget across brand, events and sponsorship, and you'll be expected to show what it delivers.
- Board-level visibility. You'll present regularly to the CEO, the operating committee, the new board and the investor's founding leadership.
- Long-term trajectory. The owners reward performance and want leaders who are committed for the long haul.
- Global brand strategy and positioning. You'll lead the repositioning and the new brand platform, and manage the strategic agency roster.
- Creative and content. You'll run an in-house creative studio and a global content operation that works in every region, not only the US.
- AI in marketing. You'll decide how the team uses AI tools across creative, content and media planning.
- Experiences, events and sponsorship. You'll lead a flagship global B2B events program and sponsorships with major partner brands. This includes a media and sponsorship line that brings in revenue.
- Measurement and impact. You'll own brand health tracking and media mix modeling, and report on how the investment is performing.
- Leadership. You'll lead an organization of 60+ people across brand, creative, content, social, events and sponsorship, with the freedom to shape the team.
- Senior brand leadership at global scale, including at least one brand repositioning you've led through to delivery.
- Experience bringing a brand to life through events, experiences and partnerships.
- A background in technology, software or tech-adjacent businesses, including consulting and professional services. Ideally you've worked somewhere that scaled into complexity, or at an established player reinventing itself.
- A record of getting things done in a large, matrixed organization. You push for change and can work within the structure to make it happen.
- The presence to hold your own with a board and demanding investors, sell in big ideas and handle difficult conversations.
- A global perspective, strong commercial instincts and a working knowledge of how AI is changing marketing and creative.
�� A highly competitive executive package, including bonus and long-term incentives
�� A global remit across brand, creative, content and experiences
�� The mandate and budget to rebuild a category leader's brand
�� A hiring leader who lets their team run their own areas
�� A long-term career path in a business that's investing to grow
