Product Marketing Manager, Product-Led Growth
We're partnering with a high-growth AI software company that is redefining how businesses leverage artificial intelligence in their day-to-day workflows.
Having established strong product-market fit and experienced rapid growth, the company is now investing in its Product Marketing function and is looking for a Product Marketing Manager focused on Product-Led Growth.
This is a unique opportunity to sit at the intersection of Product, Growth, Marketing and Customer Experience, helping shape how thousands of users discover value, adopt new capabilities and become long-term advocates of the platform.
The Opportunity This role is focused on one of the most important challenges facing modern software companies:
How do you help users realise value faster?
You'll be responsible for understanding user behaviour, identifying friction throughout the customer journey, and developing programs that improve activation, adoption, engagement, retention and expansion.
Working closely with Product, Design, Engineering and Growth teams, you'll play a critical role in shaping how users experience the product from their very first interaction through to becoming power users and customers.
What You'll Be Doing
Examples might include:
We're partnering with a high-growth AI software company that is redefining how businesses leverage artificial intelligence in their day-to-day workflows.
Having established strong product-market fit and experienced rapid growth, the company is now investing in its Product Marketing function and is looking for a Product Marketing Manager focused on Product-Led Growth.
This is a unique opportunity to sit at the intersection of Product, Growth, Marketing and Customer Experience, helping shape how thousands of users discover value, adopt new capabilities and become long-term advocates of the platform.
The Opportunity This role is focused on one of the most important challenges facing modern software companies:
How do you help users realise value faster?
You'll be responsible for understanding user behaviour, identifying friction throughout the customer journey, and developing programs that improve activation, adoption, engagement, retention and expansion.
Working closely with Product, Design, Engineering and Growth teams, you'll play a critical role in shaping how users experience the product from their very first interaction through to becoming power users and customers.
What You'll Be Doing
- Drive activation, onboarding and adoption initiatives across the product experience
- Develop and execute product-led growth programs that improve user engagement and retention
- Partner with Product and Engineering teams to launch new features and capabilities
- Analyse user behaviour and product usage data to identify opportunities for growth
- Build messaging, education and lifecycle initiatives that help users achieve value faster
- Design and run experiments to improve conversion, adoption and expansion metrics
- Gather customer insights and translate them into actionable recommendations
- Collaborate cross-functionally to optimise the end-to-end user journey
- Experience in Product Marketing, Growth Marketing, Product Growth or a related discipline
- Strong understanding of product-led growth principles and user lifecycle management
- Experience working closely with Product and Engineering teams
- Analytical mindset with the ability to interpret data and identify growth opportunities
- Excellent communication and storytelling skills
- Ability to thrive in fast-paced, high-growth environments
- Passion for understanding customer behaviour and driving measurable outcomes
Examples might include:
- Product Marketing Managers
- Growth Product Marketers
- Product Growth Managers
- Lifecycle Marketing Managers
- User Adoption & Engagement Specialists
- Growth-focused Product Managers
- Opportunity to join a category-defining AI company during a period of significant growth
- Work on a product used by thousands of engaged users
- High visibility and influence across Product, Growth and Marketing teams
- Competitive compensation package including equity
- The chance to directly impact how customers discover, adopt and derive value from innovative AI technology
