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Marketing Executive

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Product Designer job description

This page details key information about the Product Designer job title. Keep reading to learn the core duties, average salary information and how to approach design recruitment.

What does a Product Designer do?

Product Designers are responsible for overseeing the design process of new and pre-existing digital products. Working in the product management team, they play an integral role in the product development process.

Key responsibilities

While the job description can vary based on the sector and business goals, a typical day looks like:

  • Oversee the product design process throughout the lifecycle
  • Collaborate with the UX design and product team to create products that meet user needs
  • Work alongside UX Researchers to conduct user research, creating a system to continuously test and iterate
  • Create journey maps, wireframe prototyping and storyboards and other necessary design collateral
  • Produce visual design in-line with the pre-established brand guidelines



Skills and requirements

The successful candidate will have the following skills and capabilities for this design job title:

  • Minimum of five years product design experience
  • Analytical and design skills, with a strong understanding of interaction design and user experience
  • Strong communication skills and a proven ability to work in a cross-functional team to deliver on business goals
  • Experience with design tools, such as Figma/Figjam, Adobe suite, InVision, Hotjar or other similar tools
  • Strong portfolio showcasing design projects in a range of industries and businesses


Salary expectations

What is a Product Designer paid?

Pay depends on the location of the role, size of business and seniority you're hiring for. Across the UK, the average salary for this job title is:

  • London: £40,000 - £80,000
  • Manchester: £35,000 - £65,000
Bar chart comparing salary and day rate earnings using pink and blue stacked bars, with salary reaching £45K and day rate reaching £200.

Career path & progression

The Executive role is an entry-level opportunity for many marketers. When ready to take their career to the next level, they might choose to pursue the following opportunities.

Depending on the individual's interests, a Marketing Executive might make a lateral move into a Digital Marketing Executive job. In this role, you will focus solely on digital marketing campaigns without getting involved in offline activities. If you enjoy email marketing, social media and web content, this role is for you.

To progress your marketing career, you can move into a Senior Marketing Executive role. In this role, you will take more ownership of the marketing strategy, leading on campaigns and their execution.

An experienced Marketing Executive will be able to pursue the Manager job title. In this role, you will create strategic marketing plans based on your expert knowledge of the customer. Plus, you will lead the a team of marketing professionals to ensure they stay on track to meet business goals.

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Liz Hopkins Senior Director

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