What makes a good Web3 Marketer?

With Web3 organizations rapidly changing the face of technology, scale-ups are actively investing in their marketing efforts to stand out from the crowd and beat the competition. We understand the importance of identifying the right marketing talent to lead your growth, which is why we’ve put together this blog exploring the traits of a good Web3 marketer. This guide will help you understand what you should be looking for in your first and future marketing hires. 

Five of the top characteristics that make a good Web3 marketer: 

Lots of marketers are looking to break into the Web3 industry as these organizations lead the development of the digital world. Web3 marketing requires a unique combination of skills and experience that differs from traditional marketing vacancies. With the rapid development of blockchain and cryptocurrency technologies, the need for experienced and knowledgeable marketers in the Web3 space is becoming increasingly critical for companies to stand out in an increasingly crowded market.  

So, what characteristics make a good Web3 Marketing Manager? We've listed the top five below: 

1. Web3 experience/knowledge 

First and foremost, a good Marketing Manager should have sufficient experience and knowledge of Web3 technology, including blockchain, smart contracts, decentralized applications (dApps), and cryptocurrencies.  

Whilst Web3 is still young in its development, good marketers should understand how these technologies work, how they impact and influence various industries, and how this can be leveraged for marketing purposes. Their knowledge can come from either professional or personal experience, but some Web3 experience is essential to be able to communicate effectively with the Web3 community. 

2. Marketing background