Appointing a Chief Growth Officer to scale Qwoted’s marketing engine

Qwoted is a fast-growing platform connecting journalists with industry experts, helping brands secure high-quality media coverage. 

As the business scaled, the leadership team recognised that continued growth required a more structured and strategic approach to marketing, moving beyond founder-led activity to a fully developed Go-To-Market function. 

Initially, Qwoted was looking to hire a Marketing Director to turn marketing into a predictable growth lever for the business. The goal was to bring in a senior operator who could: 

• Own the end-to-end marketing function  
• Develop positioning and demand generation strategy  
• Improve pipeline quality and revenue alignment  
• Enable the sales team with stronger messaging and tools  

The broader challenge was shifting from fragmented, reactive marketing to a cohesive, scalable growth strategy. 

Qwuoted were initially hiring for a Marketing Director, but as the process evolved, the calibre of candidates introduced led the business to rethink the role. 

Specialist marketing recruiter, Jason Goodwin, ran a targeted search, focusing on proactive headhunting rather than inbound applications. The process included: 

• Pressure-testing and refining the brief with leadership  
• Mapping the US market for senior marketing and growth leaders  
• Approaching passive candidates with relevant experience  
• Delivering structured shortlists with clear rationale  

Jason acted as a strategic partner throughout the process, adding value by: 

• Clarifying success criteria for the first 12–18 months  
• Helping distinguish between “nice to have” and non-negotiable requirements  
• Providing ongoing market insight on compensation and candidate availability  
• Managing a structured and transparent hiring process  
• Acting as an advisor on trade-offs between strategic and hands-on profiles  

As the brief evolved, we recalibrated the search in real time, presenting comparative candidates to help the leadership team refine their decision-making. 

Jason also managed candidate engagement closely, ensuring momentum was maintained and expectations were aligned on both sides. 

The partnership resulted in the successful placement of a Chief Growth Officer, upgrading the original brief based on the strength of the candidate identified.