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Helping StructureFlow scale in the US with specialist go-to-market hires

Our sales and marketing recruiters have partnered with StructureFlow, an award-winning LegalTech business, for several years. We have supported the organization with several key hires as they expanded into the North American market. 

Most recently, they needed our support with the recruitment of a Senior Marketing Manager to focus on demand generation and an Account Executive. Our American recruitment team helped them break into this new market, sourcing candidates that would have otherwise been difficult to reach. 

Helping StructureFlow scale in the US with specialist go-to-market hires

The story of StructureFlow

Founded in 2018, StructureFlow is a LegalTech company on a mission to simplify and visualize complex corporate structures. Their platform empowers legal, finance and corporate professionals to create, manage, and share interactive structure charts.  

Award-winning in the UK, StructureFlow set its sights on international expansion with the US as a key growth market. After securing Series A funding in May 2024, they were able to start progressing towards that goal. 

Challenge: Breaking into the US market

With the US identified as their largest growth market, StructureFlow needed to establish a strong Go-To-Market (GTM) presence stateside. They sought to hire a Senior Marketing Manager with a focus on demand generation to drive brand awareness and market penetration. Additionally, they aimed to onboard an Account Executive to support sales efforts.

Given the niche nature of their LegalTech offering and limited experience recruiting in the US, StructureFlow required a recruitment partner with deep market knowledge and a proven track record in GTM hiring.

Solution: A collaborative, consultative search approach

Having partnered with StructureFlow previously, we were trusted to deliver a specialist search in a market where hiring the wrong profile could be costly. 

We began by mapping the market and providing insight into available talent, salary expectations, and the level of LegalTech experience that could realistically be found. Through regular communication and agile delivery, we adjusted the search strategy in real time to stay aligned with the brief. 

Within a few weeks we’d built a shortlist that met StructureFlow’s goals for capability, culture fit, and domain knowledge. 

Result: Two key hires placed in four weeks

We successfully placed both hires. The new Senior Marketing Manager gives StructureFlow the in-house capability to build brand awareness, drive inbound leads, and support the company’s growth plans in America. The Account Executive will play a vital role in building the sales pipeline and representing StructureFlow’s value proposition in a new territory. 

With these hires in place, StructureFlow has laid the foundation for a high-performing go-to-market function. 

Recruiting well is the most complicated task I take on in my role. It’s so critical to our success. From the outset, I was impressed by the thorough and insightful approach of both Tamsin and Andrew. They took time to genuinely understand our unique business model and hiring needs. Clear timelines were established, and communication was consistently outstanding and supportive. The candidate quality was excellent, making the recruitment process efficient and enjoyable. Within just four weeks, both roles were successfully filled, and I'm excited to welcome our new team members. If you're hiring Go-To-Market roles across Sales, Marketing, or Product, I highly recommend partnering with 3Search.
Fiona McClune CRO

Candidate Thought Count: 0

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