REPLAY: The impact of artificial intelligence in brand marketing

Specialist recruiter, Andrew Stoves, sat down with some of the biggest names in marketing to discuss the impact of AI on the future of brand marketing. 

Watch the webinar back to hear from:

• Dylan Viner: Over the last 15 years, Dylan has helped some of the most famous brands in the world, as well as some that you might never have heard of. He's worked on everything from Netflix and Google to Nike and Microsoft, 3D printers and fluffed marshmallow vodka to autonomous driving and cannabis. His work has been internationally awarded for its creativity and effectiveness, including an EMMY nomination that his mom is particularly proud of.
• Ivan Wicksteed: Ivan is a seasoned CMO with a history of working with both Fortune 100 companies (Coca-Cola, Nike, Old Navy) and successful startups (Oscar, Aspiration, GoHenry). He is currently the Founder and CEO of Eve, an AI company providing human-like companionship to Seniors. 
• Markus Hutchins, Markus is an award-winning strategy leader, with nearly two decades of experience leading multidisciplinary teams to build brands, creative campaigns, and digital experiences. Currently the global discipline leader of brand strategy at IBM, his career includes key roles at R/GA, AKQA, and Interbrand, and leading brand strategy for Meta's Messenger. He's a fierce advocate for the role of brand in organizations, having led global campaigns for Samsung, digital transformation for Verizon, and brand advancement at IBM.

They discussed:

• About 3Search and our speakers: 00:00-05:04
• Where we are currently with the progress of GenAI: 05:05-16:50
• The past, present and future of brand marketing: 16:51-26:05
• How AI has impacted business cycles in IBM: 26:06-33:57
• How relationships between consumer and brand changing with AI: 33:58-43:16
• Favorite AI tools: 43:17-48:04
• Will AI companions jeopardize human relationships: 48:05-51:08
• The value of brand AI for consumers and internal stakeholders: 51:09-54:55
• How brands can explore AI experimentation: 54:56-56:23
• Conclusion: 56:23-57:20

AI needs brand marketers

Do you have the right talent in place to effectively introduce AI into your organization? Hire the talent you need with 3Search at your side! Get in touch to find out how we can support your marketing recruitment needs.