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Amazon PPC Manager

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Amazon PPC Manager job description

This page details everything you need to know about the Amazon Pay-Per-Click Manager role. From key responsibilities through to how to approach marketplace recruitment.

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What does an Amazon PPC Manager do?

An Amazon PPC (Pay-Per-Click) Manager works with the Amazon and Marketplace team to deliver channel specific ad campaigns.

This specialist Marketing Manager is responsible for delivering the Amazon advertising strategy to drive sales on the platform.

Key responsibilities

Although the role can vary depending on the business and team structure, the key responsibilities of the Amazon PPC Manager include:

  • Take ownership of PPC campaigns: Develop and oversee ad campaigns to drive shopper consideration.
  • Support the advertising strategy: Coordinate promotions and sponsored display ads to deliver the most effective campaign strategy.
  • Manage ad spend: Monitor budgets to ensure campaigns do not overspend and meet performance targets.
  • Consistently research: Research relevant keywords to stay on top of the latest trends in your category. Identify new opportunities for your Amazon business to grow.
  • Test and learn: Conduct tests to optimise the performance of PPC campaigns. Share learnings with Amazon Marketing Managers across the business.
  • Monitor and report on performance: Report to clients as to paid marketing campaigns performance and ongoing initiatives.


Skills and requirements

To become an Amazon PPC Manager, you should have the following skills and experiences:

  • Minimum of three years working within PPC marketing and/or Amazon management
  • Strong written and verbal communications skills
  • Creative and strategic mindset
  • Knowledge of ecommerce and marketplace platforms and technologies
  • Experience using the Amazon Advertising Platform (AAP) and Amazon (DSP) Demand Side Platform
  • Understanding of advertising and PPC
  • Experience conducting keyword research is ideal

Average salary of an Amazon PPC Manager

The average salary expectations of a PPC Manager is £38,000 - £55,000. This means that a contractor can expect a day rate of £300 - £400.

It's important to remember that pay brackets vary based on experience, business size and industry. To learn more, download our full ecommerce salary guide below.

Salary guides
Bar chart comparing salary and day rate for an Amazon PPC manager, showing a salary just over £50K and a day rate close to £400.

Career path & progression

With consumers spending more and more on Amazon every year, the demand for specialists continues to rise. There are lots of opportunities for PPC Managers looking to specialise in this channel.

When progressing their career, the Amazon PPC Manager may choose to pursue the following job titles.

The Amazon Advertising/Marketing Manager role takes on a broader remit than only pay-per-click marketing. For instance, Advertising Managers will also be responsible for SEO optimisation across the platform. This is an excellent opportunity for those looking to expand their remits.

For those looking to step away from marketing, the can choose to pursue the Account Manager role. The Amazon Manager is responsible for managing a brand's Amazon Seller Central account. Their main aim is to grow brand traffic and revenue through the channel by optimising listings and advertising.

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