Brand Manager job description

This page details key information about the Brand Marketing Manager job description. Here, we cover the common day to day responsibilities, required skills and salary expectations.

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What does a Brand Manager do?

The Brand Manager is responsible for developing, overseeing and managing a company's brand identity.

Part of the marketing team, they play a key role in building brand awareness, driving customer loyalty and increasing sales. Monitoring the market and competition closely, they create a consistent brand image that resonates with your target audience.

Key responsibilities

While the responsibilities of a Brand Marketer will vary in different businesses, the core tasks will stay the same. This includes:

Creating the brand marketing strategy: Own and evolve the company's brand voice, messaging and visual identity across all channels.
Defining buyer personas: Create ideal customer profiles to inform marketing campaigns.
Delivering marketing initiatives: Lead marketing campaigns that contribute to pipeline, business and revenue growth.
Conducting market research: Stay up to date with market trends, analyse competitors, identify risks, trends and opportunities.
Reporting on activity: Continuously analyse performance to ensure the brand proposition stays ahead of the competition.
Creating performance benchmarks: Establish KPIs to work towards, reporting on how marketing contributes to the business' overall goals.

Skills and requirements

Typical Brand Manager skills include:

Strong track record in a brand-focused marketing role
Experience within a similar industry or business
A creative mindset, with strong editing, writing and storytelling skills
The ability to quickly build trust with stakeholders and work closely with different areas of the business
Analytical approach to marketing, with the desire to test and learn
Excellent project management skills

How much is a Brand Manager paid?

The average, full time Brand Manager salary is between £45,000 - £60,000. Meanwhile, contractors commonly earn a day rate in the range of £280 - £400.

Salaries vary based on a number of factors, including location, industry and business size. For more information on pay ranges, we recommend accessing our salary guide below.

Salary guides

Comparison bar chart showing a £60K salary on the left and a £400 day rate on the right, each represented with two-tone color bars.

Career path & progression

Playing a key role in the shape of a business, you can find Brand Manager roles across all industries. When ready to progress their career, Brand Specialists might choose the following opportunities.

Senior Brand Manager

Senior Brand Managers are responsible for setting the brand strategy across multiple channels. Working closely with ecommerce, marketing and retail teams, you might also manage team members.

Head of Brand

With enough experience in the Manager role, marketers can progress to the Head of Brand. In this role, you're responsible for creating an integrated marketing strategy, creating a consistent brand experience across all touchpoints. Heads of Brand work with communications, sales, marketing and product teams to ensure cohesive branding.

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FAQs

How to hire a Brand Manager?

To hire a Brand Manager, you must first define the role. Using job description templates, such as this, you should be clear on the role's key objectives and what success looks like for the successful candidate.

You can then take the role to market, advertising on job boards and LinkedIn, for example.

For a more targeted approach to recruitment, we recommend working with specialist recuriters, like 3Search. Our specialist consultants can not only introduce you to qualified Brand Managers, but also advise on the job description, interview process and compensation package.

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What is the difference between a Brand Manager and a Marketing Manager?

A Brand Manager oversees the positioning of the brand in the long-term, focusing on how to connect with customers. Meanwhile, a Marketing Manager will deliver short-term campaigns with a focus on generating leads.

What is the salary of a Brand Manager?

Brand Managers earn a salary ranging between £45,000 - £60,000.