Copywriter job description
This page details everything you need to know about the Copywriter role. From the core responsibilities through to how to approach recruitment.
What does a Copywriter do?
A Copywriter is responsible for creating clear and compelling copy to educate customers and advertise products.
Reporting to the Head of Content, this person is responsible for executing a brand's content marketing strategy. This typically includes writing blog posts, landing pages and product descriptions.
Career path & progression
Copywriters work in a variety of companies across all industries. The role can look significantly different based on the sector you work in. For example, a Copywriter in the retail industry will focus on crafting attractive product descriptions. Meanwhile, in the tech industry, they focus on optimising website landing pages.
Content Manager
With the expertise gained in content writing, Copywriters can diversify their skill set by becoming a Content Manager. Traditionally, this role traditionally focuses on creative writing, too, but the job is broadening to encompass the likes of video creation.
This is a great option for those looking to expand their remit and explore opportunities across the marketing sector.
Learn moreHead of Content
Having gained enough experience, Copywriters can work their way up to the Head of Content job title. In this capacity, you will plan, produce and manage copy across various channels. Managing the content team, the Head of Content oversees the production and distribution process. They make sure content reaches the required market segments, tracking the progress of each campaign.
In this role, you will also support and train Junior Copywriters, providing your knowledge of best practices for creating content. Ultimately, your efforts will help a brand find its voice and reach its desired goals.
Live content jobs
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