Creative Strategist job description

Key responsibilities

As a new job title, the role is continuing to evolve and can differ from business to business. Plus, since the role sits across two skills, the job description can be more creative-focussed or analytical-focussed. That said, here are the core responsibilities:

• Develop the creative strategy: Own the creative strategy for performance advertising across social media platforms and any other visual paid media channel.
• Market research: Lead creative workshops with both customers and internal teams. Leverage customer insights and competitor research to generate winning ideas. 
• Brief creative production: Take ownership of the production process. Brief and manage Video Editors, Copywriters, Designers and external Content Creators, as well as collaborating with external agencies.
• Test and learn: Work closely with the Head of Growth to make data-driven decisions. Help prioritise the creative elements to test and measure the effectiveness of key metrics.
• Monitor content trends: Stay updated with trends in the market, including cultural moments, emerging platforms and competitor activity.
• Feedback findings: Support the wider marketing strategy by sharing relevant data with the digital design and marketing teams. 

Skills and requirements

The typical Creative Strategist must have the following skills and experiences:

• Experienced content creator, with a proven portfolio of creative assets
• Strong understanding of social media platforms, such as Meta and TikTok
• Analytical and curious mindset, with a passion for learning and growth
• Strong project management skills and experience in briefing Designers and Content Creators
• Excellent written and verbal communication skills
• Highly collaborative with the ability to work with a number of stakeholders
• Wider knowledge of the digital marketing and advertising landscape is ideal