Digital Designer job description

This page details everything you need to know about the Digital Designer job role. From key responsibilities through to how to approach design recruitment.

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What does a Digital Designer do?

Digital Designers combine creative and technical skills to create digital assets that enhance user experiences of a brand. This includes web design and digital marketing collateral, such as newsletters and social media assets.

Key responsibilities

Responsibilities of the role will vary from business to business. This is largely dependent on the industry, company size and business goals. Nevertheless, a typical day of a designer will involve:

  • Creative direction: Lead the creative direction of the website and digital marketing materials. Ensuring that all designs are innovative, user-friendly and follow the latest UI/UX trends.
  • Ensure cohesive branding: Work with different teams, including product, engineering, marketing, and customer service to ensure a consistent aesthetic across all channels.
  • Design lifecycle: Own the entire design journey from initial concepts through to the final product.
  • Produce concepts: Produce user-focused design concepts and solutions to ensure the customer journey is seamless.
  • Research: Stay up to date with the latest industry trends, regularly identifying opportunities to improve digital design.


Skills and requirements

The ideal candidate will have the following skills and capabilities:

  • A minimum of 5 years of experience in UI/UX design roles
  • A strong portfolio that showcases experience designing and developing high quality digital products
  • Proficiency in design software, including Figma/Figjam, Adobe suite, InVision, Hotjar or other similar tools
  • Creative and analytical thinking, with proven experience in user research, wireframing and usability testing
  • Strong communication, collaboration and project management skills with experience managing third-party design agencies
  • A continuous learner, with a keen interest in the industry. Always up-to-date with the latest design trends and technologies, including AI and data science


Salary expectations

What is a Digital Designer paid?

Pay brackets can vary depending on the location of the role and level of experience you're searching for. The average permanent, full-time salary for this design role is:

  • London: £30,000 - £50,000
  • Manchester: £25,000 - £40,000
Bar chart comparing salaries by job level, with Junior at £25K, Mid at £40K, and Senior at £60K.