Digital Designer job description

Key responsibilities

Responsibilities of the role will vary from business to business. This is largely dependent on the industry, company size and business goals. Nevertheless, a typical day of a designer will involve:

• Creative direction: Lead the creative direction of the website and digital marketing materials. Ensuring that all designs are innovative, user-friendly and follow the latest UI/UX trends.
• Ensure cohesive branding: Work with different teams, including product, engineering, marketing, and customer service to ensure a consistent aesthetic across all channels.
• Design lifecycle: Own the entire design journey from initial concepts through to the final product.
• Produce concepts: Produce user-focused design concepts and solutions to ensure the customer journey is seamless.
• Research: Stay up to date with the latest industry trends, regularly identifying opportunities to improve digital design.

Skills and requirements

The ideal candidate will have the following skills and capabilities:

• A minimum of 5 years of experience in UI/UX design roles
• A strong portfolio that showcases experience designing and developing high quality digital products
• Proficiency in design software, including Figma/Figjam, Adobe suite, InVision, Hotjar or other similar tools
• Creative and analytical thinking, with proven experience in user research, wireframing and usability testing
• Strong communication, collaboration and project management skills with experience managing third-party design agencies
• A continuous learner, with a keen interest in the industry. Always up-to-date with the latest design trends and technologies, including AI and data science