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Digital Marketing Director

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Digital Marketing Director job description

This page reveals key information about the Digital Director job title. Keep reading to learn the main responsibilities, salary information and how to approach digital marketing recruitment.

What does a Digital Marketing Director do?

The Digital Marketing Director is responsible for developing, implementing and managing digital marketing initiatives that drive revenue growth.

Managing a team of digital marketers, this role oversees activity across all digital marketing channels - from email to website to social media.

Key responsibilities

The job description can vary from business to business. Here are the core responsibilities of a Digital Director:

  • Define the digital marketing strategy: Create a leading marketing strategy across all digital channels. 
  • Collaboration: Work with the communications, sales and marketing teams to ensure a cohesive plan. Ensure that the strategy aligns with offline marketing efforts and wider business objectives.
  • Content distribution: Develop and drive a strategy that distributes content to appropriate audiences, ensuring customer satisfaction and engagement is at the forefront.
  • Create a leading team: Hire, manage and develop a cross-functional team who will execute the strategy. This team can include generalist Digital Marketing Managers and channel experts across CRM, social media, website and paid marketing.
  • Budget management: Ensure the right resources and budget are in place to generate results.
  • Track and report on campaigns: Monitor digital marketing campaigns to ensure they're in budget, on time and delivering results. The Director will work with the Head of Marketing/CMO to communicate KPIs to the board.
  • Manage relationships: Identify, build and manage internal and external relationships vital to the success of the marketing plan. This includes managing agency support.


Skills and requirements

To be a Digital Marketing Director, you should have the following skills and experiences:

  • Minimum of 10 years in digital marketing - this can include specialist and generalist digital marketing jobs
  • Experience leading a team and managing budgets to drive results
  • Fundamental understanding of SEO, performance, social media, content and email marketing
  • Analytical, data-driven mindset, with experience using Google Analytics for reporting
  • Passion for the industry, staying up to date with the latest trends

What is a Digital Director paid?

The average salary of a permanent, full time Digital Director is £90,000 - £170,000. Meanwhile, the day rate is £700 - £1,200 for contractors.

Pay ranges can vary based on company size, sector and location. For more information, download our complete salary guide below.

Side-by-side bar charts comparing salary and day rate income, with the salary bar in pink reaching £150K and the day rate bar in blue reaching £1.2K.

Career path & progression

Digital marketers are in high-demand across every industry. Even more traditional sectors, such as property, are now focussing their efforts on building an online brand. As a result, Digital Marketing Directors have a wealth of opportunities available to them.

To progress their career further, a Director might consider the following job titles.

Some might choose to take their career offline as a Marketing Director. Although a lateral move, this role will expose candidates to different parts of marketing. A great option to learn more about the industry.

Part of the C-suite, the Chief Marketing Officer (CMO) role is responsible for a business' marketing efforts. With the leadership skills gained as a Director, this role is the perfect next step in a marketer's career.

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