Branded Logo Branded Logo

Digital Marketing Executive

Jump to

Digital Marketing Executive job description

This page details key information about the Digital Marketing Exec role. Continue reading to learn the main responsibilities, salary information and how to approach digital marketing recruitment.

What does a Digital Marketing Executive do?

A key part of any marketing team, the Digital Marketing Executive is responsible for executing the digital strategy.

The role's main objective is to grow and optimise digital channels to advertise a business' products and services. Channels include (but are not limited to) search engine optimisation (SEO), social media management and email marketing.

Key responsibilities

The responsibilities of the Executive largely depends on the digital marketing channels a business invests in. Nevertheless, the main duties include:

  • Support digital marketing efforts: Work closely with agencies and internal teams to plan and implement activity across digital platforms. This can include SEO, CRM, paid advertising, social media and website.
  • Lead generation: Partner with the CRM and performance marketing to execute campaigns that generate high-quality leads.
  • Maintain digital presence: Regularly review the website, social media platforms and more, making updates to content where necessary.
  • Reporting: Work with the Digital Marketing Manager to report on campaign performance. 
  • Stay up to date with trends: Monitor competitors' activity. Plus, identify trends a brand can use to optimise spend and performance.


Skills and requirements

Hiring a Digital Marketing Executive to join your business? These are the skills and experiences you should search for:

  • Experience, exposure or passion for marketing across digital platforms
  • Understanding of paid ads, paid social, SEO and CRM
  • Experience using Google Ads, Klayvio, Shopify and Google Analytics
  • Well-organised individual, with the ability to multitask, manage and prioritise different projects at once
  • Excellent communication skills, with strong attention to detail
Salary expectations

What is a Digital Marketing Executive paid?

The average salary for a permanent Digital Marketing Executive is £30,000 - £45,000. Meanwhile, a contractor can expect a day rate of £150 - £225.

Pay brackets vary based on industry, business size and the years of experience you're searching for. For more information, download our digital marketing salary guide below.

Bar chart comparing salary and day rate earnings using pink and blue stacked bars, with salary reaching £45K and day rate reaching £200.

Career path & progression

The Executive role is a crucial member of any digital marketing team. Opportunities for marketers at this level exist across every industry.

When ready to advance their careers, an Executive might choose the following job titles.

With enough experience at the Exec level, the next step is the Manager job title. In this role they take more ownership of the strategy, not only executing digital marketing activities but planning them, too.

The Manager might also oversee a junior hire. The perfect opportunity for those wanting to develop their leadership skills.

With enough management experience, a marketer can pursue the Head of Digital job title. This leadership position sees increased responsibilities as the Head of leads a team of specialists to execute their strategy. They must ensure that they have the right team, resource and budget in place to achieve their goals.

Marketing jobs we're currently hiring

View more

Ready to hire a Marketing Executive? Get in touch to see how we can help!

Liz Hopkins Senior Director

Let’s talk

3Search Group
venn
Website by Venn