Ecommerce Manager job description

This page details key information about the Ecom Manager job description. From the core responsibilities through to pay brackets and how to approach ecommerce recruitment.

What does a Ecommerce Manager do?

Ecommerce Managers are responsible for the management, trading and development of online stores.

The Manager's main responsibility is to ensure the experience is on-brand, user-friendly and seamless. Reporting into the Head of Ecom, they play a vital role in improving conversion rates and encouraging online sales.

Key responsibilities

While the job description varies based on the company, the day to day responsibilities of an Ecommerce Manager include:

Day to day trading: Manage all aspects of day-to-day trading of the store to drive revenue growth. This can include merchandising, product uploads, promotions and discounting.
Conduct site audits: Using analytics tools, regularly review web performance to ensure all devices are optimised for the best customer journey.
Manage product calendar: Work closely with the product, sales and marketing teams to implement a calendar of product launches and promotions. The Manager will ensure content is optimised and consistent across the website, emails and social media.
Digital marketing strategy: Collaborate with third-party agencies and internal marketing teams to execute digital marketing and web trading strategies. This includes SEO, paid and email marketing to grow online presence, acquire new customers and drive sales.
Customer service: Oversee customer care, including managing the work of Customer Care team members. Ensure that customer service is always to the highest quality across all channels.
Inventory management: Work closely with merchandising teams to ensure optimised inventory levels. Develop processes for accurately forecasting and managing online inventory.
Identify new growth opportunities: Use learnings from across the omnichannel strategy to identify new opportunities for business growth.

Skills and requirements

When hiring for an Ecommerce Manager, you should look for the following skills and experiences:

At least 3 years of experience in an ecommerce job
Proven experience driving growth in a similar ecommerce business
Excellent communication, leadership and project management skills
A problem solver, with the ability to interpret data and act on it
Strong understanding of web design and UX principles
Basic knowledge of HTML/CSS can be desirable
Knowledge of digital marketing strategies, in particular SEO, CRM and paid marketing
Extensive knowledge of ecommerce technologies and platforms, such as Shopify

How much does an Ecommerce Manager earn?

The average salary for a permanent, full time Ecommerce Manager role is £45,000 - £65,000. For a contractor, you can expect to pay a day rate of £200 - £350.

Pay brackets can vary due to business size, industry and seniority of the role. To learn more, download our latest salary guide below.

Salary guides

Side-by-side bar charts comparing salary and day rate values in British pounds, with the salary bar reaching £65K and the day rate bar reaching £350.

Career path & progression

With more businesses taking their products or services online, Ecom Managers are in high-demand across all sectors. Traditionally, found in retail and direct-to-consumer brands, we're now seeing an increased demand across the services industries.

When Managers are ready to progress their career, they can consider the following job titles.

Senior Ecommerce Manager

The natural progression for most Ecommerce Managers is the Senior job title. In this role, they will have increased exposure to the brand's ecom strategy, playing a key role in shaping the direction of the business. This role is also a great opportunity to develop team leadership and management skills.

Head of Ecommerce

As a Head of Ecommerce you'll manage new and existing ecommerce platforms to increase sales. In this senior role, you will collaborate with technical stakeholders on ecommerce development.

You will be responsible for creating the ecom strategy and overseeing its delivery, managing and developing your team.

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FAQs

When should I hire an Ecommerce Manager?

The right time to hire an Ecom Manager depends on your business growth strategy.

If sales are steady and you simply need someone to manage the platforms on a daily basis, then the Manager role is for you.
If you need someone to develop a strategy that drives results and growth, you will need an ecom leader, such as an Ecommerce Director.

How do I become an Ecom Manager?

To begin the recruitment process, you must identify your skills gap. There are many different types of Ecommerce Managers, specialising in different areas of the ecom lifecycle.

To understand which you need, it's important to assess the skills you already have in your team. Ensuring you hire individuals with complementary skills is key to building a well-rounded and successful team.

If you need support in answering that question in more detail, get in touch with our specialist recruiters. They have years of experience in advising brands on the best ecommerce team structure to achieve their goals.

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Is ecommerce a good career path?

The Ecommerce Manager role is an excellent career path for professionals interested in a broad range of digital skills. With ecommerce covering so many areas - from website development to marketing - it's a great role to explore new skills.

How do you become an Ecommerce Manager?

Many Ecommerce Managers progress to the title from outside of the sector, as it is still a fairly new job titiel. For instance, you might move from website development or digital marketing teams. This will give you an affinity for these skills.