Head of Bids job description

This page details everything you need to know about the Head of Bids and Proposals job title. Here you'll find details about the job description, salary information and how to approach bid management recruitment.

What does a Head of Bids do?

The Head of Bids is a strategic, senior level role responsible for crafting and implementing a comprehensive bid strategy. 

This role will lead the bid management team to ensure efficient, smooth bid processes.

Key responsibilities

The job description will vary from business to business, but the main responsibilities include:

  • Lead the strategy: Define and implement the bidding strategy to meet business development goals.
  • Commercial management: Stay up to date with the market and competitors. Identify business development opportunities .
  • Develop brand guidelines: Set brand guidelines for presentations, pitch and tender documents.
  • Manage the bid team: Manage, lead and train a team of Bid Writers, Proposal Managers and Pitch Designers. Ensure all bid materials are of a high-quality and adhere to defined standards.
  • Report on team activity: Build a model to measure the cost and time spent on bids. Use this information to inform edits to the strategy and keep key stakeholders up to date with relevant information.
  • Manage budgets and relationships: Manage the budget for the bid team and relationships with third-party suppliers.


Skills and requirements

For this experienced bid leadership role, candidates should have the following skills and experiences:

  • Proven experience of working in a bid management role
  • Knowledge of bidding across the private and public sectors
  • Experience managing budgets
  • Experience building, leading and training a team of Bid Managers, Writers and Designers
  • A highly-organised individual with strong project management skills
  • Strong written and verbal communication skills
Salary expectations

What is a Head of Bids paid?

The average salary for a permanent, full time Head of Bids role is £80,000 - £120,000. For a contractor, they can expect a day rate of £350 - £575.

Pay can vary based on location, business and industry. To learn more, download our full salary guide below.

Bar chart comparing salary and day rate income levels, with salary reaching £120K and day rate up to £600.

Career path & progression

Bid teams are crucial to business development in the business services and professional services sectors. The Head of role plays a key role in their successes and so are in high-demand to lead teams. When ready to progress their careers, they might pursue the following job titles.

With enough leadership experience, the Bid Director role is the next natural step for candidates. Reporting directly to the board, the Director role typically has a focus on international growth. A great opportunity to progress their career to the next level.