Head of Marketing job description

Key responsibilities

The job description can look different depending on the business, sector and objectives. However, the Head of role will usually involve the following duties:

• Marketing strategy: Develop and manage marketing plans across all channels, including digital, PR, social media, events, email and website.
• Budgeting: Create a budget that aligns with marketing and business goals, forecasting and monitoring the return on investment.
• Lead the marketing team: Lead, develop and hire a marketing department, ensuring the right team members are in place to execute marketing activities. Conduct regular one-to-ones with the team and conduct quarterly reviews.
• Manage relationships: Create and manage relationships with external stakeholders and agencies, as well as teams internally. Heads of Marketing should coordinate with teams - sales, marketing, communications, product and design - to ensure an aligned strategy.
• Brand management: Take ownership of the brand to ensure consistent and effective positioning in the market.
• Lead launches: Whether you're launching a new product, office or business, the Head of will develop effective marketing campaigns.

Skills and requirements

Hiring a Head of Marketing? Below are some of the skills and experiences you should look for in the candidate profile:

• A confident leader with excellent communication and people management skills
• Proven track record in leading, developing and executing successful marketing campaigns
• Creative thinker, with an open-mind and natural problem-solver
• Excellent project management skills, with the ability to spin multiple plates
• Leveraging data and insights to make informed decisions
• Experience growing multiple marketing channels to drive revenue