Head of Performance Marketing job description

Key responsibilities

While the Head of Performance job description might vary in different businesses, the core responsibilities include:

• Create the performance strategy: Take a lead role in creating the organic and paid performance strategy. This includes identifying the right channels to invest in, such as paid search, SEO and affiliates.
• Ensure a cohesive approach: Work closely with the marketing and communications teams to ensure a clear strategy aligned with overall goals.
• Data collection: Collaborate with the data team to develop data pipelines, integrations, stores and tooling. Ensure that all data is processed in line with GDPR.
• Report on campaign success: Monitor and report on the success of campaigns to key stakeholders. Use the data to improve performance.
• Team management: Lead, manage and develop team members. Teams can include Digital Marketing Managers, Performance Marketing Managers or channel specialists.
• Manage external relationships: Manage and leverage relationships with partners and agencies to support the execution of marketing strategy.
• Budget management: Allocate budget to deliver campaigns and advertising strategies.

Skills and requirements

Hiring for a Head of Performance? Successful candidates will have the following skills and experiences:

• Previous experience in a digital marketing role, delivering business growth through performance marketing channels
• Leadership experience, having managed budgets and a team
• Hands on experience with Google Ads, Meta/Facebook Ads, LinkedIn Ads, Salesforce, Pardot, Tableau
• Excellent verbal and written communication skills, with proven experience managing key stakeholders
• Strong data analysis skills, with the ability to make data-driven decisions