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Influencer Marketing Manager

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Influencer Marketing Manager job description

This page details everything you need to know about the Influencer Manager job title. From key responsibilities through to salary information.

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What does an Influencer Marketing Manager do?

An Influencer Marketing Lead (sometimes known as a Partnerships Manager) is responsible for developing and executing social media campaigns in partnership with Influencers and Content Creators.

The role is responsible for managing relationships with Influencers, working with them to create content that maximises brand awareness.

Key responsibilities

While the role can vary in different businesses, the main duties are as follows:

  • Identifying partners: Source, communicate and negotiate contracts with Influencers, Content Creators and Micro Influencers. The Manager will identify types of Influencers who are best positioned to promote your products to your target audience.
  • Build relationships: Maintain strong, authentic partnerships with Influencers to ensure high-quality content production.
  • Develop the influencer marketing strategy: Work with the Head of Social and wider marketing team to develop the strategy. 
  • Execute campaigns: Work closely with the marketing team and partner with Influencers to ensure the timely completion of campaigns. 
  • Report on results: Monitor engagement rates to report on influencer marketing campaign performance. They will report these results back to the marketing team and key stakeholders.
  • Monitor trends: Stay on top of the latest trends and best practices in the influencer and social media marketing industry.


Skills and requirements

Although the role requirements will vary from business to business, here's what makes a good Influencer Marketing Manager:

  • Minimum of three years of experience working in social media marketing, ideally with exposure working with Influencers
  • Experience managing and executing campaigns across a variety of social media platforms
  • Strong project management and organisational skills, with a keen eye for detail
  • The ability to work in a fast pace environment, with a flexible approach to work
  • An analytical yet creative mind

How much do Influencer Marketers earn?

The average permanent, full time salary for an Influencer Marketing Manager is £40,000 - £60,000. This means that a contractor can expect a day rate of £200 - £350.

For more information on social media salaries, download our full guide.

Salary guides
Side-by-side bar charts comparing salary and day rate earnings of an Influencer Marketing Manager, with the salary chart showing values up to £60K and the day rate chart showing values up to £350.

Career path & progression

According to Kolsquare, UK brands invest £849,000 a year in influencer marketing campaigns. They only expect this to increase and the demand for Influencer Marketing Managers will grow with it. When ready to progress from this role, candidates can pursue the following job titles.

For those looking for a broader remit in social media marketing, the Social Media Manager role is for you. In this role, you will be responsible for building a brand's online presence across social media networks. This will encompass all types of strategies, not only influencer marketing.

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The next natural step in an Influencer Marketing Lead's career is the Head of role. As the Head of Influencer Marketing, you will be responsible for the brand's global influencer strategy. 

This role is responsible for scaling a brand's partnerships and relationships. Plus, this is a great opportunity to step into a leadership role, as the Head of will manage a team to execute their strategy.

As the Head of Social, candidates will take a holistic view on social media marketing. Their responsible for delivering the entire social media strategy, leading a team to create engaging and impactful content across all channels. 

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Ready to hire an Influencer Marketing Manager? Get in touch to see how we can help!

Liz Hopkins Senior Director

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