AI Marketing Lead

AI Marketing Lead
Fintech
London (hybrid, two days in the office)
£85,000 to £105,000 + share options + benefits

We’re partnering with a profitable, established fintech scaleup leading the way in the lending space. The business is at a point where they’re looking to invest in marketing to take them to the next level and are looking for an AI enabled Marketing Lead to drive it forward.

This is a broad role in which you will own the whole marketing engine. Website, content, SEO and GEO, lifecycle, outbound and paid all sit with you. The business is AI-first in how it operates and is looking to back one exceptional marketer with agents, automation and real investment, rather than building a big team.

The AI Marketing Lead will:

• Own and run the website, shipping pages and content on a new, modern stack.
• Build an AI-assisted content engine for both professional and consumer audiences.
• Drive visibility across traditional search and AI search tools.
• Build lifecycle email programmes to nurture, cross-sell and re-engage.
• Launch and scale paid acquisition against cost per funded loan.
• Build systems and agents that compound and improve every week.

Required skills & experience:

• Proven lead generation and conversion across B2B and B2C.
• Experience building marketing infrastructure from an early stage.
• A real interest in AI and agentic tools, with examples of work you've automated or improved.
• The judgement to spot inaccurate or unsuitable AI-generated content.
• Comfort working lean and independently. This role is about building systems, not a team.
• Financial services or regulated experience.