App Marketing Manager
Our client is a globally recognised consumer sports brand entering a major digital growth phase following significant investment and expansion. With a heritage built on innovation, performance, and passionate communities, the business is now transforming how consumers connect, compete, and engage through cutting-edge connected technology. This is an opportunity to join at a pivotal stage where you will influence the growth of a fast-scaling app product with a highly engaged international audience.
The App Marketing Manager will lead the full user lifecycle strategy for an innovative connected sports app, driving conversion, retention, engagement, and subscription growth. You’ll work closely with Product, Design, and Engineering teams to shape user journeys, optimise onboarding, and create data-driven lifecycle campaigns that improve long-term customer value.
Role Highlights
– Own the full app conversion funnel from onboarding through to paid subscription
– Build and optimise lifecycle campaigns across push, email, and in-app messaging
– Develop loyalty and retention initiatives that increase engagement and reduce churn
– Run A/B and multivariate testing across messaging, incentives, and user journeys
– Use analytics and cohort data to identify growth opportunities and improve performance
You Will Need
– 5+ years’ experience in app marketing, CRM, or growth-focused mobile roles
– Strong knowledge of subscription models, conversion optimisation, and retention strategy
– Experience using app analytics, segmentation tools, and experimentation frameworks
– Ability to work cross-functionally with Product, Design, and Engineering teams
– Excellent communication skills with confidence presenting insights to senior stakeholders
Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates
- £65,000 – £75,000
- Remote First | Reading office 1 day per week
Our client is a globally recognised consumer sports brand entering a major digital growth phase following significant investment and expansion. With a heritage built on innovation, performance, and passionate communities, the business is now transforming how consumers connect, compete, and engage through cutting-edge connected technology. This is an opportunity to join at a pivotal stage where you will influence the growth of a fast-scaling app product with a highly engaged international audience.
The App Marketing Manager will lead the full user lifecycle strategy for an innovative connected sports app, driving conversion, retention, engagement, and subscription growth. You’ll work closely with Product, Design, and Engineering teams to shape user journeys, optimise onboarding, and create data-driven lifecycle campaigns that improve long-term customer value.
Role Highlights
– Own the full app conversion funnel from onboarding through to paid subscription
– Build and optimise lifecycle campaigns across push, email, and in-app messaging
– Develop loyalty and retention initiatives that increase engagement and reduce churn
– Run A/B and multivariate testing across messaging, incentives, and user journeys
– Use analytics and cohort data to identify growth opportunities and improve performance
You Will Need
– 5+ years’ experience in app marketing, CRM, or growth-focused mobile roles
– Strong knowledge of subscription models, conversion optimisation, and retention strategy
– Experience using app analytics, segmentation tools, and experimentation frameworks
– Ability to work cross-functionally with Product, Design, and Engineering teams
– Excellent communication skills with confidence presenting insights to senior stakeholders
Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates
