B2B Demand Generation Manager (12-Month Contract)
The B2B Demand Generation Manager will drive lead generation activity across digital, outbound, partnership and event channels to support ambitious business growth targets. You’ll work closely with sales, communications, finance and digital teams to optimise campaign performance, generate qualified opportunities and continuously improve marketing effectiveness through data and insight.
Role Highlights
– Build and manage multi-channel B2B demand generation campaigns targeting HR, Procurement and ESG decision makers
– Own MQL pipeline delivery and support sales growth targets exceeding £1.8m in new business revenue
– Execute LinkedIn, PPC, SEO, email nurture and outbound campaigns without agency reliance
– Use HubSpot, ZoomInfo and wider Martech tools to improve segmentation, workflows, lead scoring and reporting
– Analyse campaign performance, optimise CPL and ROI, and present insights to senior stakeholders
You Will Need – Proven experience delivering B2B lead generation campaigns in a lean or fast-growth environment
– Strong technical expertise across HubSpot, ZoomInfo, PPC, LinkedIn advertising and outbound sequencing
– Confidence managing multiple campaigns independently from planning through to reporting
– Commercial awareness with the ability to use data and analytics to improve campaign performance
– Excellent communication skills with experience influencing stakeholders across different business functions
Why You’ll Love It – Fully remote working with flexibility and autonomy
– Opportunity to shape and influence a growing B2B marketing function
– High visibility role with direct commercial impact
– Collaborative and purpose-driven working environment
– Exposure to AI-driven marketing innovation and modern demand generation strategies
Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates.
- Salary Range £50,000–£65,000 pro rata + benefits
- Location: Home Based | Occasional UK Travel
The B2B Demand Generation Manager will drive lead generation activity across digital, outbound, partnership and event channels to support ambitious business growth targets. You’ll work closely with sales, communications, finance and digital teams to optimise campaign performance, generate qualified opportunities and continuously improve marketing effectiveness through data and insight.
Role Highlights
– Build and manage multi-channel B2B demand generation campaigns targeting HR, Procurement and ESG decision makers
– Own MQL pipeline delivery and support sales growth targets exceeding £1.8m in new business revenue
– Execute LinkedIn, PPC, SEO, email nurture and outbound campaigns without agency reliance
– Use HubSpot, ZoomInfo and wider Martech tools to improve segmentation, workflows, lead scoring and reporting
– Analyse campaign performance, optimise CPL and ROI, and present insights to senior stakeholders
You Will Need – Proven experience delivering B2B lead generation campaigns in a lean or fast-growth environment
– Strong technical expertise across HubSpot, ZoomInfo, PPC, LinkedIn advertising and outbound sequencing
– Confidence managing multiple campaigns independently from planning through to reporting
– Commercial awareness with the ability to use data and analytics to improve campaign performance
– Excellent communication skills with experience influencing stakeholders across different business functions
Why You’ll Love It – Fully remote working with flexibility and autonomy
– Opportunity to shape and influence a growing B2B marketing function
– High visibility role with direct commercial impact
– Collaborative and purpose-driven working environment
– Exposure to AI-driven marketing innovation and modern demand generation strategies
Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates.
