Creative Strategist

• Creative Strategist (Performance & Growth)
• £70,000–£80,000 + per annum
• Kings Cross or Brighton | Hybrid, 3 days on-site

Our client is an established, independent UK wellness business with more than a decade of growth behind it. Built around transparency, quality and evidence-led products, the organisation has developed a strong reputation with customers and respected health professionals. You’ll join a lean team where individual ownership matters, bureaucracy is limited and your contribution can have a visible commercial impact. With an expanding in-house creative capability and ambitious plans for the next stage of growth, this is an opportunity to help shape how performance creative is developed, tested and scaled.

The Creative Strategist will own the strategy behind paid social creative, turning customer insight, audience needs and behavioural triggers into compelling concepts that drive acquisition and growth.

Role Highlights
– Build performance-led creative and messaging strategies across Meta and other paid social channels.
– Translate customer mindsets, life stages and problem areas into insight-driven creative concepts.
– Develop strategic briefs, copy and creative direction, working with freelance specialists across design, editing and production.
– Own the testing cycle, using performance data to identify winners, refine concepts and scale what works.
– Shape a refined, premium visual approach that supports conversion without relying on heavy discounting or loud creative.

You Will Need
– A proven background in paid performance creative strategy, particularly Meta acquisition.
– Strong hands-on experience creating briefs, interpreting creative performance and iterating assets quickly.
– Confident understanding of paid social platforms, creative analytics and performance trends.
– Experience in regulated, high-consideration or trust-led categories where credibility influences purchase decisions.
– Excellent strategic copywriting skills, strong visual judgement and an established freelance creative network.

Why You’ll Love It
– Hybrid flexibility, with a base in either Kings Cross or Brighton.
– Discretionary bonus linked to contribution and business growth.
– 25 days’ annual leave plus bank holidays and your birthday off.
– Enhanced parental leave and a progressive menstrual health policy.
– Free products to support your own wellbeing.

Apply today to take ownership of a high-impact Creative Strategist opportunity with an ambitious employer committed to equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates