Creative Strategist (Performance Marketing)

PAID MEDIA CREATIVE STRATEGIST – HIGH-GROWTH GLOBAL DTC BRAND
  
This is an opportunity to join a founder-led consumer business entering a defining phase of scale. Having built strong momentum through direct-to-consumer growth, the company is now investing in bringing creative strategy in-house as a core growth lever. Paid media sits at the heart of acquisition, and creative is the biggest opportunity to unlock the next stage of performance, control and compounding impact.
  
This role will sit at the intersection of creative, growth and data, leading how acquisition ideas are developed, tested, launched and learned from across key paid channels. You’ll be given real ownership, support to upskill, and the chance to help build a disciplined creative engine inside a business that values curiosity, pace and craft.
  
What they need

• Someone who can own paid-media creative end to end, from concept through to live acquisition campaigns
• A creative strategist who's comfortable working in a fast-moving, entrepreneurial environment where priorities evolve quickly
• Someone who can strategise and oversee the creation of engaging and persuasive content that drives traffic, improves user experience, and ultimately boosts sales for ecommerce
• An ecommerce native and creative thinker, who can capably oversee the ideation of campaigns, working alongside the wider team to deliver world class paid advertising collateral
• Someone who understands how creative performance actually scales, not just how it looks - whilst you need to be highly creative, you also need to be commercially astute, able to balance your creative decision making with a laser focus on ROI
• Someone confident managing and commissioning external collaborators (UGC, stills, video, editors)

  
What you’re great at

• Leveraging your previous experience (D2C ideally, but must be consumer facing!) to deliver exceptional marketing creative and drive new customer acquisition
• Developing acquisition creative for Meta-led paid media and adjacent performance channels
• Building structured creative testing frameworks, hypotheses and sprint-based workflows
• Balancing creativity and innovation with commercial objectives
• Understanding the ins and outs of different ad platforms (namely Meta & TikTok) to adapt content and storytelling across different mediums to captivate and engage customers
• Briefing, managing and evaluating UGC creators, designers, videographers and editors
• Interpreting key metrics (CPA, ROAS, CTR, hooks, retention) to inform creative decisions
• Creating and iterating static and video assets, including mock-ups using AI and lightweight design tools

  
What you’ll get

• A high-impact role at a globally scaling DTC business entering a pivotal growth phase
• The opportunity to build and own a creative playbook from the ground up
• Close collaboration with founders and senior growth leadership
• A culture that values ownership, curiosity and learning, with strong support structures in place
• Flexible working and a high-trust, roll-your-sleeves-up environment

 

• Seniority Level Mid-Senior level
• Industry
  • Online and Mail Order Retail
  • Retail
  • Retail Health and Personal Care Products
• Employment Type Full-time
• Job Functions
  • Art/Creative
• Skills   
  
  • Creative Strategy
  • Customer Acquisition
  • D2C
  • Paid Social Media Advertising
  • Storyboarding
  • E-Commerce
  • Campaign Performance Analysis
  • Copywriting
  • Hooks
  • Creative