- CRM & Loyalty Marketing Executive
- 12 month FTC
- West London - Hybrid
- Competitive Salary
Our client is a globally recognised luxury retail brand with a loyal, high-value customer base and an ambitious roadmap for how it deepens those relationships. The Loyalty & CRM team sits at the heart of this - and as CRM & Loyalty Marketing Executive, you'll play a central role in delivering the campaigns, promotions and programme experiences that keep customers coming back.
You'll take end-to-end ownership of loyalty initiatives from brief through to execution and analysis — while contributing to the longer-term evolution of the rewards programme. This is a role with genuine breadth, combining creative thinking, commercial rigour and strong cross-functional collaboration within a business that sets the standard for luxury retail.
The CRM & Loyalty Marketing Executive will manage the full delivery of loyalty campaigns and communications, working across teams to drive customer engagement, retention and programme profitability.
Role Highlights
- Lead end-to-end delivery of loyalty promotions and communications, partnering with marketing, IT, CRM and creative teams to develop campaigns that engage and delight customers
- Support the Senior Loyalty Manager in evolving the rewards programme marketing strategy, introducing innovative propositions and experiences that resonate with a premium audience
- Work closely with the CRM team on lifecycle campaigns, identifying testing and promotional opportunities that drive customer lifetime value
- Use customer data to uncover trends, build business cases for new initiatives and report campaign outcomes clearly back to the business
- Manage the loyalty promotional calendar, oversee budgets and POs, and produce briefs and documentation that keep projects on track
- Brief the creative team on marketing assets - print and digital - ensuring they reflect loyalty best practice and brand standards
- Line manage one Loyalty Assistant, supporting their growth within the team
You Will Need
- 3+ years of experience in a Loyalty, CRM, Marketing role
- A track record of managing end-to-end campaigns in a fast-paced, commercially focused environment
- Confidence working with customer data to identify trends, measure performance and communicate results to senior stakeholders
- Strong project management skills with excellent attention to detail across planning, budgeting and delivery
- Experience collaborating across cross-functional teams, advocating for a central strategy while staying responsive to wider business priorities
- Familiarity with loyalty or database marketing technology; experience with Annex Cloud or Emarsys is a bonus, not a requirement
- A working knowledge of marketing compliance requirements (GDPR, CAN-SPAM, CASL) is advantageous
Why You'll Love It
- A globally recognised brand with a reputation for excellence and a team that takes genuine pride in the customer experience it delivers
- Broad ownership across campaign planning, execution, analysis and strategy with real scope to make your mark
- Close exposure to senior leadership within a high-profile Loyalty & CRM function
- A culture that encourages innovation and continuous improvement, with the scale to bring ambitious ideas to life
- Hybrid working, based at the London (Hammersmith) office
Apply today to step into a CRM & Loyalty Marketing Executive role where your expertise directly fuels long-term customer relationships at one of the world's most celebrated luxury brands - within an organisation committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, all decisions are made based on merit, ensuring an inclusive and supportive working environment for everyone.
Due to a high number of applicants, we are only able to respond to successful candidates.