CRM Lead

633968
  • £60,000.00 to £75,000.00
  • Greater London
  • Permanent

CRM Lead
Salary: £60,000 - £75,000
Location: London Bridge (Hybrid)
  
Join a fast-growing, sustainability-focused brand in the D2C retail space.
Our client is on a mission to redefine personal care with sustainable, beautifully designed, and high-performance products. Since launching their award-winning flagship product in 2022, they’ve reached over 400,000 customers across Europe and the US. With a commitment to innovation and eco-conscious practices, they continue to push the boundaries of what’s possible in their industry.
  
The Retention Lead will…
  • Own and scale retention marketing, driving repeat revenue through CRM, email, SMS, and CRO strategies.
  • Optimise automated email flows and high-converting campaigns to boost customer lifetime value.
  • Enhance subscription retention by reducing churn and increasing upsell opportunities.
  • Leverage data-driven insights to personalise customer experiences and improve engagement.
  • Collaborate with Growth, Product, and Creative teams to build best-in-class retention strategies.
  
Essential Skills:
  • Proven experience in DTC retention marketing, with a strong track record of driving revenue growth.
  • Expertise in CRM, email automation, and lifecycle marketing (Klaviyo experience preferred).
  • Data-driven mindset, with a strong ability to optimise campaigns based on performance insights.
  • Experience managing subscriptions and driving customer engagement in an eCommerce environment.
  • Creative thinker with the ability to execute high-impact retention initiatives.
  
Benefits:
  • 25 days annual leave + bank holidays + birthday leave.
  • Private medical and dental insurance.
  • Hybrid working (up to 2 days remote) & flexible hours.
  • £1,000 annual personal development budget.
  • Monthly social events & wellness perks, including in-office massages.
  • Cycle to Work scheme & electric bike support.
  • Fantastic career progression opportunities in a fast-growing business.
  
Fabio Can Alesi Senior Consultant