CRM Lead

CRM Lead
£65,000 - £75,000
London (King's Cross) / Brighton | Hybrid (3 days in the office)

We're working with an ambitious, fast-growing premium consumer brand that has built an outstanding reputation through quality, innovation and customer trust. With a loyal customer base, strong commercial foundations and exciting growth plans, this is an opportunity to join a business where your ideas will genuinely shape future success. You'll work alongside experienced leaders in a collaborative environment where ownership is encouraged, achievements are recognised, and your contribution will have a direct impact on business performance.
The CRM Lead will take ownership of customer retention, lifecycle marketing and loyalty strategy, transforming CRM into a high-performing commercial growth channel. This is a rare opportunity to combine strategic thinking with hands-on delivery while influencing senior leadership and driving measurable business results.

Role Highlights

• Own the end-to-end CRM and customer retention strategy.
• Develop customer lifecycle, segmentation and automation programmes.
• Lead CRM performance reporting with strategic recommendations.
• Drive continual optimisation through structured testing and analysis.
• Partner with marketing, ecommerce and content teams to maximise customer lifetime value.

You Will Need

• 6+ years' experience within CRM, lifecycle or retention marketing.
• Proven success delivering measurable revenue and retention growth.
• Strong hands-on experience with CRM platforms, ideally Klaviyo.
• Excellent analytical skills with the ability to translate insight into action.
• Confidence operating autonomously within a fast-moving commercial environment.

Why You'll Love It

• £65,000 - £75,000 salary.
• Hybrid working across London and Brighton.
• Genuine ownership of a business-critical marketing channel.
• Direct access to senior leadership with the opportunity to influence strategy.
• Join a successful, growing business investing heavily in long-term growth.

This opportunity would suit an experienced CRM Lead who enjoys combining strategic ownership with hands-on execution and wants to play a pivotal role within a growing consumer brand. The CRM Lead will have the autonomy to shape customer engagement strategies, improve loyalty performance and deliver meaningful commercial impact across the business. If you're looking for your next CRM Lead opportunity where your expertise will be valued and your ideas implemented, this role offers exceptional career progression and visibility.