CRM Manager
£55,000 – £62,000
London | Hybrid (2 days office)
Our client is a fast-scaling financial services organisation transforming how people plan for later life. With strong investor backing, rapid growth, and a product loved by a large customer base, they continue to expand their marketing capability to support ambitious customer-engagement goals. This CRM Manager role has been created to strengthen lifecycle performance, elevate personalisation, and unlock further gains in activation, retention, and long-term value.
The CRM Manager will take ownership of customer lifecycle programmes end-to-end, shaping intelligent, data-driven journeys that genuinely help customers make confident decisions at every stage.
The CRM Manager will…
You Will Need
Why You’ll Love It
£55,000 – £62,000
London | Hybrid (2 days office)
Our client is a fast-scaling financial services organisation transforming how people plan for later life. With strong investor backing, rapid growth, and a product loved by a large customer base, they continue to expand their marketing capability to support ambitious customer-engagement goals. This CRM Manager role has been created to strengthen lifecycle performance, elevate personalisation, and unlock further gains in activation, retention, and long-term value.
The CRM Manager will take ownership of customer lifecycle programmes end-to-end, shaping intelligent, data-driven journeys that genuinely help customers make confident decisions at every stage.
The CRM Manager will…
- Lead lifecycle strategy that lifts activation, retention, and customer value
- Design multi-channel journeys across email, push, and in-app messaging
- Use behavioural data to build accurate segments and targeted communications
- Run structured testing programmes to optimise messaging, timing, and creative
- Translate performance insights into clear recommendations that guide wider teams
You Will Need
- 3+ years’ CRM experience in a high-growth B2C setting
- Strong capability across segmentation, automation and CRM/ESP platforms
- Analytical confidence with the ability to explain the “why” behind results
- Excellent copywriting and an eye for detail across QA and campaign setup
- Genuine interest in AI-enhanced CRM, experimentation and automation
Why You’ll Love It
- 55K - 62K
- 10% employer pension contribution on top of salary
- Private medical cover
- Unlimited holiday policy (minimum 33 days)
- Hybrid working + well-equipped central London office (2 days in office)
- Weekly free lunch + regular socials
- High-quality kit and learning & development budget
- Cycle-to-Work scheme
- Clear progression opportunities as the CRM function scales
