CRM Manager
£50,000 - £60,000
UK-based | Remote | Fast-scaling consumer brand
Our client is a fast-growing D2C subscription brand shaking up how premium coffee and matcha are enjoyed at home. With an energetic UK customer base and strong recurring revenue, they're entering an exciting phase of growth and seeking a data-savvy CRM Manager to take lifecycle marketing to the next level. If you’re passionate about retention, automation, and delivering delight at every customer touchpoint, this could be your next big move.
The CRM Manager will lead on strategy and execution across the full customer journey - from first conversion to loyal repeat subscriber.
The CRM Manager will:
The CRM Manager will bring:
Why You’ll Love It
£50,000 - £60,000
UK-based | Remote | Fast-scaling consumer brand
Our client is a fast-growing D2C subscription brand shaking up how premium coffee and matcha are enjoyed at home. With an energetic UK customer base and strong recurring revenue, they're entering an exciting phase of growth and seeking a data-savvy CRM Manager to take lifecycle marketing to the next level. If you’re passionate about retention, automation, and delivering delight at every customer touchpoint, this could be your next big move.
The CRM Manager will lead on strategy and execution across the full customer journey - from first conversion to loyal repeat subscriber.
The CRM Manager will:
- Design, test, and optimise automated email/SMS journeys via Klaviyo
- Launch high-performing weekly campaigns that drive conversion and retention
- Own churn analytics and use insights to reduce cancellation rates
- Collaborate with Creative, Product, and Growth teams to align messaging across the funnel
- Contribute to brand storytelling with customer-focused content and experiences
The CRM Manager will bring:
- Proven hands-on experience with Klaviyo in a D2C environment
- A track record of scaling lifecycle marketing, ideally in subscription-based consumables
- Strong data analysis and segmentation skills
- Confidence to lead CRM strategy and take full ownership of results
- Curiosity and initiative - you're proactive, not reactive
Why You’ll Love It
- £50k–£60k base salary plus equity options
- Fully remote role - collaborate from anywhere in the UK
- Huge influence on the growth of a breakout subscription brand
- Work with a passionate team obsessed with great product and CX
- Freedom to test new ideas in a fast-moving environment
