CRM Manager
£45,000 – £50,000
Remote | England (Travel to office 2 days per month - expensed travel)
Our client is a high-growth, ecommerce-first consumer brand operating at the intersection of premium food and functional wellness. Generating £1m revenue per month with a lean team of three, they are scaling fast, investing in brand and infrastructure, and building a performance-led culture where ownership matters. With 50% of revenue driven by repeat customers and a strong subscription base, retention is central to the next phase of growth.
The CRM Manager will take full ownership of the retention and lifecycle marketing strategy, driving revenue through data-led email, subscription, and customer engagement initiatives across Shopify and Amazon channels.
Role Highlights
You Will Need
Why You’ll Love It
This is a pivotal opportunity to shape the CRM function in a business where retention already represents half of total revenue - and where a smart lifecycle strategy can significantly accelerate subscription and repeat growth.
Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates
£45,000 – £50,000
Remote | England (Travel to office 2 days per month - expensed travel)
Our client is a high-growth, ecommerce-first consumer brand operating at the intersection of premium food and functional wellness. Generating £1m revenue per month with a lean team of three, they are scaling fast, investing in brand and infrastructure, and building a performance-led culture where ownership matters. With 50% of revenue driven by repeat customers and a strong subscription base, retention is central to the next phase of growth.
The CRM Manager will take full ownership of the retention and lifecycle marketing strategy, driving revenue through data-led email, subscription, and customer engagement initiatives across Shopify and Amazon channels.
Role Highlights
- Own and evolve the full CRM and retention strategy across email, SMS, and lifecycle marketing
- Lead Klaviyo end-to-end, from segmentation to deliverability and performance optimisation
- Optimise and rebuild key flows, including welcome, post-purchase, win-back, and subscription journeys
- Analyse CLV, cohort behaviour, and retention metrics to unlock growth opportunities
- Collaborate with content and e-commerce teams to ensure campaigns convert and build loyalty
You Will Need
- Proven ecommerce CRM experience, ideally within beauty, supplements, grocery, or DTC brands
- Advanced Klaviyo expertise (segmentation, flows, testing, reporting)
- Strong commercial mindset with focus on retention, LTV, and subscription growth
- Confidence working in a fast-growth, low-hierarchy environment
- Analytical capability with the ability to turn data into clear actions
Why You’ll Love It
- £45k–£50k salary
- EMI share options to participate in long-term success
- Remote-first model with flexible hours
- 25 days holiday plus bank holidays
- Budget and time allocated for professional development
- Expensed travel when attending the office
- Direct exposure to founders with deep e-commerce expertise
- High-growth environment where your strategy drives measurable revenue
This is a pivotal opportunity to shape the CRM function in a business where retention already represents half of total revenue - and where a smart lifecycle strategy can significantly accelerate subscription and repeat growth.
Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates
