CRM & Lifecycle Manager
£55,000 – £65,000 + 20% bonus
Hemel Hempstead | Hybrid (3 days in office)
Our client is entering an exciting phase of growth, driven by significant investment and ambitious leadership. As they expand into new, more refined customer segments, they are strengthening their CRM capability to deliver highly personalised, data-led experiences. This is a pivotal opportunity to shape lifecycle marketing in a business that blends premium leisure experiences with strong commercial performance.
This CRM & Lifecycle Manager role sits within a growing CRM function led by an experienced Head of CRM, working alongside a high-performing team focused on delivering impactful customer journeys. You’ll play a key role in elevating lifecycle strategy, using advanced platforms and data to unlock deeper engagement and long-term customer value.
The CRM & Lifecycle Manager will own lifecycle strategy and execution, driving personalisation and automation to improve customer engagement and revenue performance.
Role Highlights
You Will Need
Why You’ll Love It
Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates
£55,000 – £65,000 + 20% bonus
Hemel Hempstead | Hybrid (3 days in office)
Our client is entering an exciting phase of growth, driven by significant investment and ambitious leadership. As they expand into new, more refined customer segments, they are strengthening their CRM capability to deliver highly personalised, data-led experiences. This is a pivotal opportunity to shape lifecycle marketing in a business that blends premium leisure experiences with strong commercial performance.
This CRM & Lifecycle Manager role sits within a growing CRM function led by an experienced Head of CRM, working alongside a high-performing team focused on delivering impactful customer journeys. You’ll play a key role in elevating lifecycle strategy, using advanced platforms and data to unlock deeper engagement and long-term customer value.
The CRM & Lifecycle Manager will own lifecycle strategy and execution, driving personalisation and automation to improve customer engagement and revenue performance.
Role Highlights
- Build and optimise end-to-end lifecycle journeys across key customer touchpoints
- Lead CRM automation strategy using Bloomreach (or Braze)
- Drive 1-2-1 personalisation to enhance customer experience and retention
- Collaborate with internal teams to align CRM with wider commercial goals
- Analyse performance data to continuously refine campaigns and journeys
You Will Need
- Proven hands-on experience with CRM platforms (Bloomreach or Braze)
- Strong background in lifecycle marketing and automated journey building
- Data-driven mindset with the ability to translate insight into action
- Experience optimising CRM platforms for performance and scalability
- Confidence working in a collaborative, fast-evolving environment
Why You’ll Love It
- £55k–£65k base salary plus 20% bonus potential
- Clear progression opportunities within a growing CRM function
- Work alongside an ambitious leadership team with strong investment backing
- Hybrid working model with structured in-office collaboration
- Opportunity to shape CRM strategy in a unique and evolving business
- Exposure to advanced personalisation and marketing technology
- Supportive team environment with high-performing peers
- Real ownership and visibility of your work’s commercial impact
Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates
