CRM Manager

• CRM Manager (4–5 Month Contract)
• £50,000–£60,000 DOE | Day Rate or FTC Considered
• London | Hybrid Working (3 Days Office-Based)

We are working with a rapidly scaling consumer brand that has built a loyal following through innovative products, bold branding, and a subscription-first model. Following significant growth and the recent appointment of a new Head of Growth, our client is investing heavily in retention and lifecycle marketing to strengthen customer loyalty and long-term revenue performance. This is a high-impact opportunity to step into a business at a pivotal stage, helping rebuild and optimise CRM foundations.
  
The CRM Manager will take ownership of the retention and lifecycle marketing strategy across a fast-growing D2C subscription business. This role is ideal for someone who combines strong hands-on Klaviyo expertise with commercial thinking, data-driven decision-making, and the confidence to collaborate across growth, brand, and product teams. There is strong potential for this position to become permanent following the initial contract period.
  
Role Highlights
– Own CRM strategy across email and retention channels
– Build and optimise Klaviyo campaigns, flows, and segmentation
– Improve subscriber retention, churn reduction, and customer LTV
– Analyse CRM performance data and identify growth opportunities
– Work cross-functionally with growth, brand, and product teams
  
You Will Need
– Proven hands-on Klaviyo experience within a D2C business
– Strong understanding of retention and subscription-based models
– Experience building automated flows and lifecycle campaigns
– Ability to write commercially effective email copy
– A collaborative, kind, and low-ego approach to teamwork
  
Why You’ll Love It
– Direct exposure to founders and growth leadership
– Genuine ownership of a key revenue-driving channel
– Flexible hybrid working with an adult, trust-based culture
– Opportunity to shape retention strategy during major business growth
  
Our client is looking for someone who enjoys balancing strategy with execution, someone comfortable building campaigns themselves while thinking critically about customer behaviour and commercial outcomes. Subscription experience would be highly beneficial, and candidates who thrive in ambitious but down-to-earth cultures will fit particularly well here.
  
Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
  
Due to a high number of applicants, we are only able to respond to successful candidates.