CRM Manager
£43,000 – £48,000
Remote, United Kingdom
We're working with an internationally recognised entertainment business behind some of the world's most successful gaming franchises. Due to continued investment in player engagement, they're creating a brand-new CRM Manager position to help shape the future of their customer loyalty strategy. This is an opportunity to influence how millions of players experience some of the biggest AAA titles, working within a collaborative, creative and highly analytical team where ideas are encouraged, innovation is celebrated, and your work will have genuine global impact.
The CRM Manager will take ownership of the end-to-end CRM and player lifecycle strategy, designing engaging customer journeys that drive acquisition, loyalty, retention and re-engagement. Working closely with marketing, creative and technical specialists, you'll balance strategic thinking with hands-on campaign delivery, helping players stay connected long after launch day through compelling experiences across multiple channels.
Role Highlights:
You Will Need:
Why You'll Love It:
£43,000 – £48,000
Remote, United Kingdom
We're working with an internationally recognised entertainment business behind some of the world's most successful gaming franchises. Due to continued investment in player engagement, they're creating a brand-new CRM Manager position to help shape the future of their customer loyalty strategy. This is an opportunity to influence how millions of players experience some of the biggest AAA titles, working within a collaborative, creative and highly analytical team where ideas are encouraged, innovation is celebrated, and your work will have genuine global impact.
The CRM Manager will take ownership of the end-to-end CRM and player lifecycle strategy, designing engaging customer journeys that drive acquisition, loyalty, retention and re-engagement. Working closely with marketing, creative and technical specialists, you'll balance strategic thinking with hands-on campaign delivery, helping players stay connected long after launch day through compelling experiences across multiple channels.
Role Highlights:
- Own the CRM and loyalty strategy across a portfolio of globally recognised gaming titles.
- Develop player lifecycle journeys covering acquisition, onboarding, engagement, retention and win-back.
- Create engaging CRM campaigns across email, push notifications and in-game messaging using enterprise CRM platforms such as Braze.
- Collaborate with brand managers, game studios and technical teams to deliver creative, data-led player experiences.
- Analyse campaign performance, optimise customer journeys and continually improve engagement through testing and automation.
You Will Need:
- Experience managing CRM or lifecycle marketing programmes within entertainment, gaming, sport, media or another consumer-focused industry.
- Strong understanding of CRM automation platforms such as Braze, Bloomreach, Iterable or similar.
- Experience building customer journeys, segmentation strategies and lifecycle communications.
- Commercial awareness combined with strong analytical and creative problem-solving skills.
- A genuine passion for video games and an understanding of how players engage throughout a game's lifecycle.
Why You'll Love It:
- Brand-new role with genuine ownership and influence from day one.
- Work on internationally recognised AAA gaming franchises with millions of players worldwide.
- Learn alongside highly experienced CRM specialists within a supportive, collaborative team.
- Gain invaluable experience that will enhance your long-term career within the global gaming industry.
- Enjoy a positive, fast-moving culture where creativity, innovation and continuous learning are encouraged.
