CRM Manager / Lead
£50,000 - £60,000
UK | Fully Remote
Ready to turn CRM into a major driver of commercial growth? This is an opportunity to take ownership of a developing CRM function within an ambitious, remote-first insurtech business transforming the pet insurance experience. With significant growth plans, a renewed focus on performance and exciting brand developments on the horizon, the business is investing in the people and expertise needed to take customer engagement to the next level. You'll join a genuinely collaborative environment where people share a passion for pets, ideas are welcomed and your work can make a measurable difference.
The Role
The CRM Manager will take ownership of the customer lifecycle, developing a commercially focused CRM strategy that improves conversion, engagement, retention and renewal. This is a newly created position offering the autonomy to shape the function, establish meaningful performance measures and build personalised customer journeys from the ground up.
Role Highlights:
You Will Need
Why You'll Love It
Apply today to take ownership of a high-impact CRM function, shape the customer experience and help build a business where customer loyalty matters. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates.
£50,000 - £60,000
UK | Fully Remote
Ready to turn CRM into a major driver of commercial growth? This is an opportunity to take ownership of a developing CRM function within an ambitious, remote-first insurtech business transforming the pet insurance experience. With significant growth plans, a renewed focus on performance and exciting brand developments on the horizon, the business is investing in the people and expertise needed to take customer engagement to the next level. You'll join a genuinely collaborative environment where people share a passion for pets, ideas are welcomed and your work can make a measurable difference.
The Role
The CRM Manager will take ownership of the customer lifecycle, developing a commercially focused CRM strategy that improves conversion, engagement, retention and renewal. This is a newly created position offering the autonomy to shape the function, establish meaningful performance measures and build personalised customer journeys from the ground up.
Role Highlights:
- Own the CRM strategy: Shape customer journeys from initial enquiry and onboarding through to ongoing engagement, renewal and win-back campaigns.
- Drive commercial performance: Improve retention and renewal rates by identifying opportunities, setting KPIs and measuring the impact of every campaign.
- Build smarter customer journeys: Develop segmentation, personalisation and targeted communications that deliver relevant experiences at every stage of the customer relationship.
- Lead the platform: Take ownership of Iterable, using automation, testing and data insights to continuously improve campaign performance.
- Influence across the business: Partner with marketing, product, engineering, creative and compliance teams to turn ideas into effective customer experiences.
You Will Need
- Proven experience owning CRM and lifecycle marketing within a direct-to-consumer or customer-focused business.
- Hands-on experience with a CRM automation platform such as Iterable or Braze, including building journeys, campaigns and audience segments.
- A strong commercial mindset, with evidence of improving retention, renewal or conversion through measurable CRM activity.
- Confidence analysing campaign performance, establishing KPIs and using A/B testing to improve results.
- Excellent communication and stakeholder management skills, with the ability to brief creative teams, influence senior colleagues and use AI tools effectively.
- Experience in insurance, financial services, telecoms or subscription-based businesses would be particularly valuable.
Why You'll Love It
- Salary up to £60,000, with the opportunity to make a visible commercial impact.
- Fully remote working, plus a contribution towards your home-working setup.
- 28 days of annual leave and private health insurance.
- A genuinely down-to-earth culture, with regular company retreats, social events and team-building opportunities.
- Real career progression, with scope to help expand the CRM function as the business grows.
Apply today to take ownership of a high-impact CRM function, shape the customer experience and help build a business where customer loyalty matters. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates.
