CRM Manager (Referral & Winback)
£50,000 – £60,000 + Bonus
London | Hybrid (2 days in office)
We’re working with a rapidly scaling, consumer-focused business that’s redefining convenience and quality within its market. With strong growth, a loyal customer base, and ambitious expansion plans, they’re investing heavily in lifecycle marketing to unlock the next phase of performance. This is a strong opportunity to shape end-to-end customer journeys and directly influence revenue, retention, and brand advocacy.
The CRM Manager will take ownership of lifecycle campaigns focused on lead conversion, customer reactivation, and referral growth, using a data-led, multi-channel approach to drive measurable commercial outcomes.
Role Highlights
- Own and optimise lead capture, nurture, and conversion journeys
- Build and scale winback strategies to re-engage lapsed customers
- Develop high-performing referral programmes to drive acquisition
- Execute campaigns across Email, SMS, Push, and emerging channels
- Test, analyse, and iterate campaigns to improve ROI and lifetime value
You Will Need
- 3–5+ years’ CRM or lifecycle marketing experience
- Hands-on expertise with platforms such as Klaviyo
- Strong understanding of segmentation, personalisation, and deliverability
- Proven track record in A/B testing and performance optimisation
- Commercial mindset with confidence, interpreting and acting on data
Why You’ll Love It
- Private medical insurance for peace of mind
- 25 days’ holiday plus public holidays
- Performance-related bonus scheme
- Hybrid working for flexibility and focus
- Discount on high-quality products/services
- Enhanced parental leave support
Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates
