CRO & Analytics Manager
£50,000–£60,000
London Area | Hybrid (3 days in office)
Our client is an established hospitality leader known for curating memorable, all-inclusive short breaks across some of the UK’s most scenic spots. With a blend of heritage-rich properties and a loyal customer base, they’re investing heavily in digital growth to elevate the guest experience. This hire is part of a forward-looking strategy to turn data into real-time, high-impact commercial wins - while maintaining a warm, personal touch that keeps guests returning.
The CRO & Analytics Manager will drive measurable improvements across digital journeys by owning end-to-end experimentation, analytics infrastructure, and tracking strategies. Sitting in a high-impact digital team, you’ll optimise the website experience for guests, refine personalisation, and deliver clear reporting to support senior stakeholders.
Role Highlights:
You Will Need:
Why You’ll Love It:
£50,000–£60,000
London Area | Hybrid (3 days in office)
Our client is an established hospitality leader known for curating memorable, all-inclusive short breaks across some of the UK’s most scenic spots. With a blend of heritage-rich properties and a loyal customer base, they’re investing heavily in digital growth to elevate the guest experience. This hire is part of a forward-looking strategy to turn data into real-time, high-impact commercial wins - while maintaining a warm, personal touch that keeps guests returning.
The CRO & Analytics Manager will drive measurable improvements across digital journeys by owning end-to-end experimentation, analytics infrastructure, and tracking strategies. Sitting in a high-impact digital team, you’ll optimise the website experience for guests, refine personalisation, and deliver clear reporting to support senior stakeholders.
Role Highlights:
- Lead and execute A/B and multivariate testing through AB Tasty across full user journeys
- Optimise site-wide design, content, functionality, and merchandising performance
- Build and manage GA4 tracking, reports, and event tagging across devices
- Own Google Tag Manager setup and governance, ensuring robust, GDPR-compliant data
- Collaborate with content, UX, and tech teams to implement experiments and unlock insights
You Will Need:
- Demonstrable experience running CRO programmes in mid-to-large consumer brands
- Proven knowledge of GA4 and GTM, including custom event setup and tagging
- Confident with front-end testing (JavaScript, CSS, HTML) and data-layer logic
- Strong reporting skills, with the ability to translate data into business impact
- Ideally Google Analytics certified, with a flair for experimentation and detail
Why You’ll Love It:
- £50,000–£60,000 base salary
- 25 days’ holiday + extra discount on UK staycations for you, family, and friends
- Hybrid working – 3 days a week in modern HQ with free parking
- On-site perks: subsidised restaurant, discounted retail, VIP access to O2 box
- Access to pension scheme and other retail & entertainment discounts
