Demand Generation Manager

672789
  • £70,000.00 to £80,000.00
  • Greater London
  • Permanent
Demand Generation Manager
Financial Services
London (hybrid)
Up to £75,000 + bonus
  
We’re supporting a growing Financial Services firm as it expands its marketing capability to support business growth across wealth, investment and employee benefits. As part of a newly structured digital marketing team, the Campaign Marketing Manager will play a key role in running data-led marketing campaigns that support pipeline growth and brand visibility across multiple markets.
  
Working within a small, agile team, the role will collaborate closely with brand marketing, CRM marketing and digital colleagues to drive campaign performance and support sales alignment.
  
The Demand Generation Manager will:
• Run marketing campaigns designed to build pipeline and increase visibility across target markets.
• Work closely with digital marketing and CRM marketing colleagues to manage campaign activity across the sales funnel.
• Align marketing campaigns with sales teams to support commercial objectives.
• Contribute to a data-led digital marketing approach across both B2B and B2C segments.
• Operate autonomously within a small, evolving marketing team.
  
Required skills and experience:
• Experience running demand gen campaigns that support pipeline growth.
• Strong technical competency in campaign management and sales funnel activity.
• Experience working with CRM and marketing automation tools.
• Ability to work independently in a fast-paced, growing organisation.
• Experience collaborating with sales and digital marketing teams.
• Experience in financial services or technology sectors with transferable campaign skills.