Digital Marketing Manager (Paid Media)
Philadelphia - In office
I am working with a globally recognized Financial Services and Fintech company that is now looking to hire a Senior Digital Marketing Manager (Paid Media).
What will you be doing?
Philadelphia - In office
I am working with a globally recognized Financial Services and Fintech company that is now looking to hire a Senior Digital Marketing Manager (Paid Media).
What will you be doing?
- Develop and execute multi-channel digital marketing campaigns (SEO, SEM, email, social media, display, retargeting, etc.).
- Manage paid media budgets and performance (Google Ads, LinkedIn, Meta, etc.).
- Create and maintain content calendars, campaign schedules, and reporting dashboards.
- Analyze campaign performance metrics and optimize for ROI and CPA goals using AI-powered analytics tools and real-time performance models.
- Coordinate with sales, product, and creative teams to align messaging and GTM strategy.
- Use generative AI tools to test creative variations, optimize ad copy and develop web content at scale
