Digital Marketing Manager
B2B FinTech
Remote-first | Occasional travel to London for team & sales days
£60,000 - £70,000 + Discretionary Bonus + Pension + Wellbeing Fund
We're partnering with a fast-scaling B2B fintech platform that's expanding its product offering and growing internationally. As part of that growth, they're looking to bring paid digital execution in-house and are appointing a Digital Marketing Manager to own it.
This is a hands-on role for someone who wants to build something real inside a business that's moving fast but still feels human. You'll take true ownership of the paid and organic LinkedIn channel, work close to a leadership team that's stable and supportive, and have a clear runway to grow with the business as it scales.
Reporting into the CMO and working alongside a fully distributed marketing team, you'll own day-to-day execution across LinkedIn Campaign Manager and Google PPC/Display, while partnering closely with an established external agency on strategic direction and with Sales on lead pipeline and ABM. You'll also take full ownership of marketing performance reporting, helping the business understand what's working and why.
The Digital Marketing Manager will:
B2B FinTech
Remote-first | Occasional travel to London for team & sales days
£60,000 - £70,000 + Discretionary Bonus + Pension + Wellbeing Fund
We're partnering with a fast-scaling B2B fintech platform that's expanding its product offering and growing internationally. As part of that growth, they're looking to bring paid digital execution in-house and are appointing a Digital Marketing Manager to own it.
This is a hands-on role for someone who wants to build something real inside a business that's moving fast but still feels human. You'll take true ownership of the paid and organic LinkedIn channel, work close to a leadership team that's stable and supportive, and have a clear runway to grow with the business as it scales.
Reporting into the CMO and working alongside a fully distributed marketing team, you'll own day-to-day execution across LinkedIn Campaign Manager and Google PPC/Display, while partnering closely with an established external agency on strategic direction and with Sales on lead pipeline and ABM. You'll also take full ownership of marketing performance reporting, helping the business understand what's working and why.
The Digital Marketing Manager will:
- Build, launch, monitor and optimise paid campaigns across LinkedIn and Google PPC/Display.
- Own the organic LinkedIn channel and company page, including content planning and copywriting to grow followers and engagement.
- Manage list building and account matching for ABM campaigns in close collaboration with Sales.
- Own the marketing leads pipeline, including qualification, assignment, follow-up and reactivation campaigns.
- Consolidate and own marketing performance reporting, identifying trends, fixing gaps in the data and turning insight into action.
- Work in partnership with an established external agency, owning daily execution while leaning on their strategic and technical expertise.
- Use AI tools to enhance workflow and research, while maintaining strong, unassisted core marketing and copywriting skills.
- Strong hands-on paid digital marketing experience, with LinkedIn as a core specialism.
- B2B experience within financial services or fintech, with an understanding of audiences such as treasurers, CFOs and finance leaders.
- Proven ability to execute campaigns end-to-end, from setup and audience building through to ad copy and organic content.
- Excellent copywriting and content skills, beyond short-form paid search copy.
- A highly analytical mindset, comfortable owning reporting and spotting what needs fixing in the data.
- A self-starting approach, confident working remotely and building relationships across teams, particularly with sales.
- Comfortable working in a fast-moving, evolving environment as new products come online.
