Our client is scaling one of the UK’s most iconic consumer brands into the world of B2B — and they’re looking for a hands‑on Commercial and Growth Lead to steer this exciting journey. With backing from a household name and a clear mission to become the global leader in B2B gifting, this is a rare opportunity to shape a fast‑moving, high‑growth venture from the ground up.
The Commercial and Growth Lead will operate as the commercial engine of this B2B scale‑up — owning acquisition, pricing strategy, GTM execution and full‑funnel performance. This is a true mini‑GM role, offering hands‑on ownership and high‑visibility impact.
Role Highlights
The Commercial and Growth Lead will…
– Launch and optimise paid and organic growth channels across SEM, social, outbound and partnerships
– Own pricing, forecasting and commercial trade levers, including CRM and pipeline reporting
– Design, test and refine the go‑to‑market playbook and customer acquisition model
– Pitch to enterprise clients and manage deal cycles to win and grow accounts
– Collaborate tightly with Product to shape proposition and deepen product‑market fit
You Will Need
The Commercial and Growth Lead will bring…
– Deep B2B growth marketing experience, including paid channels and funnel metrics
– Proven track record of GTM strategy design and execution in startup/scale environments
– Confidence in commercial modelling (CAC, LTV, unit economics) and stakeholder reporting
– Sales experience and comfort pitching to HR and enterprise buyers
– Strategic thinking skills and comfort with ambiguity, ideally with a consulting background
Why You’ll Love It
– High‑impact role with full revenue ownership
– Trusted brand, with unmatched consumer reach and backing
– Fast‑paced, test‑and‑learn culture with support to move quickly
– Opportunity to shape a new business line from 0 to scale
– Hybrid working: 2–3 days in vibrant London HQ
The Commercial and Growth Lead will operate as the commercial engine of this B2B scale‑up — owning acquisition, pricing strategy, GTM execution and full‑funnel performance. This is a true mini‑GM role, offering hands‑on ownership and high‑visibility impact.
Role Highlights
The Commercial and Growth Lead will…
– Launch and optimise paid and organic growth channels across SEM, social, outbound and partnerships
– Own pricing, forecasting and commercial trade levers, including CRM and pipeline reporting
– Design, test and refine the go‑to‑market playbook and customer acquisition model
– Pitch to enterprise clients and manage deal cycles to win and grow accounts
– Collaborate tightly with Product to shape proposition and deepen product‑market fit
You Will Need
The Commercial and Growth Lead will bring…
– Deep B2B growth marketing experience, including paid channels and funnel metrics
– Proven track record of GTM strategy design and execution in startup/scale environments
– Confidence in commercial modelling (CAC, LTV, unit economics) and stakeholder reporting
– Sales experience and comfort pitching to HR and enterprise buyers
– Strategic thinking skills and comfort with ambiguity, ideally with a consulting background
Why You’ll Love It
– High‑impact role with full revenue ownership
– Trusted brand, with unmatched consumer reach and backing
– Fast‑paced, test‑and‑learn culture with support to move quickly
– Opportunity to shape a new business line from 0 to scale
– Hybrid working: 2–3 days in vibrant London HQ
