Head of CRM
£90,000–£110,000 + Benefits
London | Hybrid 3 days per week
We’re working with an Entertainment venue investing heavily in digital growth, customer experience, and marketing automation. This is a unique opportunity to lead CRM at both strategic and hands-on levels. You’ll be part of a purpose-driven organisation, ready to elevate its customer engagement through best-in-class data and platforms
The Head of CRM will own the entire customer lifecycle- from acquisition to retention to service - driving targeted, multi-channel campaigns and leading a team of eight across CRM management and delivery.
The Head of CRM will…
You will need…
Why you’ll love it…
£90,000–£110,000 + Benefits
London | Hybrid 3 days per week
We’re working with an Entertainment venue investing heavily in digital growth, customer experience, and marketing automation. This is a unique opportunity to lead CRM at both strategic and hands-on levels. You’ll be part of a purpose-driven organisation, ready to elevate its customer engagement through best-in-class data and platforms
The Head of CRM will own the entire customer lifecycle- from acquisition to retention to service - driving targeted, multi-channel campaigns and leading a team of eight across CRM management and delivery.
The Head of CRM will…
- Lead a team of 8 across CRM strategy and execution.
- Build and optimise multi-channel journeys via Salesforce Marketing Cloud (Email, App, SMS, WhatsApp)
- Use SQL and data-driven techniques for deep segmentation and campaign targeting
- Collaborate with senior leaders and tech teams to align CRM with business goals
- Enhance behavioural and lifecycle campaigns to maximise member retention and engagement
You will need…
- 6-7 years’ experience in CRM within subscription or membership-based businesses
- Strong proficiency in Salesforce Marketing Cloud and SQL
- Proven leadership experience in high-volume campaign environments
- Ability to manage CRM databases of 1m+ contacts with strategic clarity
- Confident stakeholder engagement and cross-functional collaboration skills
Why you’ll love it…
- £90k - £110k
- Hybrid working with (3 days in office)
- Ask the recruiter for additional benefits!
