Head of CRM
£80,000–£90,000 + 20% annual bonus
London | Hybrid – 3 days in the office
Imagine combining your passion for sport with your career in CRM. This is an opportunity to join a leading international sports and entertainment organisation, working across some of the biggest names and events in boxing and European football. With an established audience of passionate sports fans, you'll have the opportunity to influence how customers engage with major sporting events, develop meaningful relationships and drive customer retention. If you love sport as much as you love CRM, this could be the career opportunity you've been waiting for.
The Role
The Head of CRM will take ownership of CRM activity across major sports competitions. You'll lead a small team, combining strategic oversight with genuine hands-on involvement in CRM systems, customer data and campaign performance.
This isn't a purely strategic leadership position. You'll need to enjoy getting into the detail, understanding the numbers and knowing exactly what's happening across your campaigns.
Role Highlights
You Will Need
Why You'll Love It
If you're a CRM professional who lives and breathes sport and wants to turn that passion into your next career move, we'd love to hear from you. Apply today and take the lead in an exciting sporting environment.
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates.
£80,000–£90,000 + 20% annual bonus
London | Hybrid – 3 days in the office
Imagine combining your passion for sport with your career in CRM. This is an opportunity to join a leading international sports and entertainment organisation, working across some of the biggest names and events in boxing and European football. With an established audience of passionate sports fans, you'll have the opportunity to influence how customers engage with major sporting events, develop meaningful relationships and drive customer retention. If you love sport as much as you love CRM, this could be the career opportunity you've been waiting for.
The Role
The Head of CRM will take ownership of CRM activity across major sports competitions. You'll lead a small team, combining strategic oversight with genuine hands-on involvement in CRM systems, customer data and campaign performance.
This isn't a purely strategic leadership position. You'll need to enjoy getting into the detail, understanding the numbers and knowing exactly what's happening across your campaigns.
Role Highlights
- Lead CRM activity across a portfolio spanning major sports competitions.
- Manage and develop a small CRM team, providing direction, support and quality control across campaign delivery.
- Shape customer engagement strategies around major sporting events, identifying key markets, audiences and opportunities.
- Review campaign proposals, challenge recommendations and translate complex plans into clear updates for senior leadership.
- Spend approximately 40% of your time hands-on, analysing customer data, reviewing performance, investigating audiences and supporting promotional briefs.
You Will Need
- Proven CRM experience, ideally within sports, entertainment, subscriptions, betting or another consumer-focused environment.
- A genuine passion for sport, with a strong understanding of football, particularly important.
- Experience leading or mentoring CRM professionals, with the confidence to take ownership and influence stakeholders.
- Strong analytical capabilities and the confidence to work directly within CRM platforms, interrogate data and identify performance opportunities.
- Experience with platforms such as Optimove, Airship or similar CRM technologies. Multibrand experience would be advantageous.
Why You'll Love It
- £80,000–£90,000 salary plus a 20% annual bonus.
- The opportunity to work across major international sporting events and competitions.
- Leadership responsibility within an established, specialist CRM team.
- A genuinely varied position combining strategy, analytics and hands-on CRM.
- Three days per week in the with planned weekend event support and time off in lieu.
If you're a CRM professional who lives and breathes sport and wants to turn that passion into your next career move, we'd love to hear from you. Apply today and take the lead in an exciting sporting environment.
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates.
