Head of Ecommerce

722138
  • £50,000.00 to £60,000.00
  • Greater London
  • Permanent
Head of Ecommerce Trading
Fashion Scale Up
London - 3 days office based
£75,000 - £85,000 + Up to 15% Bonus
  
We are working with a Premium Fashion brand who are experiencing significant growth across its UK & US markets. With an expanding retail presence and a strong DTC business, they are entering an exciting phase of digital development and are now hiring for an ambitious Head of Ecommerce.
  
This is an opportunity to take ownership of ecommerce trading performance, influence commercial strategy and lead an established team of specialists. You'll play a pivotal role in improving the online customer journey, increasing basket value and driving sustainable revenue growth while maintaining the brand's premium positioning.
  
The Head of Ecommerce will lead the commercial performance of the UK and US online stores, with direct accountability for average order value (AOV), units per transaction (UPT), conversion rates and online revenue. Reporting to the Director of Growth, you'll combine strategic leadership with hands-on trading expertise to deliver measurable results.
  
Role Highlights:
  • Own ecommerce trading strategy across UK and US markets, maximising revenue, conversion and profitability.
  • Develop merchandising, cross-selling and product recommendation strategies to increase basket value.
  • Lead conversion rate optimisation (CRO), A/B testing and mobile-first customer experience improvements.
  • Manage and develop a team of ecommerce specialists, establishing clear performance targets and accountability.
  • Partner with merchandising, finance, marketing and development teams to optimise trading performance, forecasting and website functionality.
  
You Will Need:
  • Strong ecommerce trading experience in a high-growth, scale-up DTC brand
  • Premium or Luxury experience is essential, ideally Fashion, Beauty or Homeware
  • Team management experience is essential.
  • Proven success improving AOV, UPT, conversion rates and online revenue, supported by measurable results.
  • Strong working knowledge of Shopify Plus, GA4 and A/B testing platforms.
  • Excellent commercial understanding of forecasting, margins, promotional planning and product merchandising.
  • Confident leadership, analytical thinking and the ability to balance commercial growth with premium brand positioning.
  • International markets experience especially US would be great
  
Why You'll Love It:
  • Performance bonus linked to key ecommerce metrics.
  • Genuine ownership of ecommerce trading strategy across international markets.
  • Direct leadership of ecommerce specialists, with the opportunity to develop and shape team performance.
  • Significant influence over digital growth, customer experience and commercial decision-making.
  • Close collaboration with senior leadership in an expanding premium fashion business.
  
If you're a commercially driven ecommerce leader with a track record of delivering measurable growth, this Head of Ecommerce opportunity offers the autonomy, responsibility and international exposure to make a meaningful impact.
  
Apply directly or send an updated CV to laura@3searchgroup.com 
  
Due to a high number of applicants, we are only able to respond to successful candidates
Laura McManus Associate Partner