Head of Influencer
The Head of Influencer will define and scale influencer and affiliate strategy across TikTok Shop, driving measurable GMV growth while leading a team and advising clients on best-in-class creator-led performance.
Role Highlights
– Own and evolve influencer and affiliate strategy across multiple client accounts
– Build scalable frameworks for sourcing, activating and retaining high-performing creators
– Lead end-to-end TikTok Shop campaigns aligned to commercial KPIs
– Collaborate with creative, trading and account teams to maximise campaign impact
– Track and optimise performance using data across GMV, conversion and ROI
You Will Need
– 4+ years’ experience in influencer, affiliate or social commerce marketing
– Strong understanding of TikTok Shop, creator partnerships and affiliate mechanics
– Proven success scaling campaigns with measurable commercial outcomes
– Confident leadership and stakeholder management skills across teams and clients
– Analytical mindset with the ability to turn data into actionable improvements
Why You’ll Love It
– Hybrid working with flexibility built around output
– Clear progression into senior leadership with real ownership
– Exposure to high-growth UK, US and EU brands
– Work at the forefront of TikTok Shop and social commerce innovation
– Collaborative, high-performance culture with strong accountability
– Regular team socials and industry events
– Wellness allowance supporting fitness and wellbeing
– Pension scheme and competitive holiday allowance
Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates.
- £60,000 – £75,000
- London | Hybrid (4 days in office)
The Head of Influencer will define and scale influencer and affiliate strategy across TikTok Shop, driving measurable GMV growth while leading a team and advising clients on best-in-class creator-led performance.
Role Highlights
– Own and evolve influencer and affiliate strategy across multiple client accounts
– Build scalable frameworks for sourcing, activating and retaining high-performing creators
– Lead end-to-end TikTok Shop campaigns aligned to commercial KPIs
– Collaborate with creative, trading and account teams to maximise campaign impact
– Track and optimise performance using data across GMV, conversion and ROI
You Will Need
– 4+ years’ experience in influencer, affiliate or social commerce marketing
– Strong understanding of TikTok Shop, creator partnerships and affiliate mechanics
– Proven success scaling campaigns with measurable commercial outcomes
– Confident leadership and stakeholder management skills across teams and clients
– Analytical mindset with the ability to turn data into actionable improvements
Why You’ll Love It
– Hybrid working with flexibility built around output
– Clear progression into senior leadership with real ownership
– Exposure to high-growth UK, US and EU brands
– Work at the forefront of TikTok Shop and social commerce innovation
– Collaborative, high-performance culture with strong accountability
– Regular team socials and industry events
– Wellness allowance supporting fitness and wellbeing
– Pension scheme and competitive holiday allowance
Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates.
