Head of Marketing

Head of Marketing
Orpington, Kent (hybrid, 3-4 days in office)
£70,000–£80,000 + up to 20% discretionary bonus

The Opportunity

Are you a commercially minded marketing leader who enjoys building, improving and scaling marketing capability in a growing business?

We’re partnering with an established, private equity-backed security services business with around 40 years of experience, more than 200 employees and a customer base of approximately 50,000 across London and the South East.
Having grown significantly through acquisitions, the business is now focused on accelerating organic growth and investing in a more sophisticated, performance-led marketing approach.

This is an exciting opportunity to take ownership of the marketing agenda, build the foundations for sustainable customer acquisition and have a direct impact on commercial performance.

As the first dedicated in-house marketing hire, you’ll work closely with the senior leadership team to shape strategy, improve performance measurement and make informed decisions about where marketing investment can deliver the greatest return. This is a hands-on, high-impact role for someone who is comfortable operating autonomously, challenging agency partners and translating marketing performance into clear commercial recommendations.

The Role

Reporting to the Group Commercial Director, you’ll take ownership of marketing performance and customer acquisition across both consumer and SME audiences.

Initially working as a standalone marketing lead, you’ll have the autonomy to establish the right processes, measurement frameworks and channel strategy, with the opportunity to build a team as the business continues to grow.

• Key responsibilities will include:
  
  • Marketing strategy and growth: Develop and deliver a commercially focused marketing plan that supports ambitious organic growth targets, with clear priorities, budgets and measurable outcomes.
  • Performance marketing: Own the performance of paid search and work closely with external agencies to optimise campaigns, challenge recommendations and identify opportunities to improve results.
  • Customer acquisition: Evaluate and develop acquisition channels, including paid search, SEO, Meta and potentially purchased leads supported by outbound telesales.
  • Measurement and attribution: Establish robust reporting and attribution to understand the contribution of different channels, track cost per lead (CPL) and cost per acquisition (CPA), and improve visibility of marketing ROI.
  • Budget optimisation: Analyse campaign performance, forecast results and make commercially informed recommendations on budget allocation, scaling investment where the returns justify it.
  • Digital conversion: Improve the website and digital customer journey to increase enquiries, strengthen lead quality and maximise conversion from initial interest through to sale.
  • Commercial reporting: Produce clear, insightful marketing MI for senior stakeholders, explaining performance against plan, identifying variances and recommending corrective action.
  • Senior stakeholder engagement: Work closely with the CEO, CFO, Group Commercial Director and wider leadership team, communicating marketing performance and demonstrating how activity supports business objectives.
  • Building marketing capability: Introduce greater structure, processes and accountability, creating a scalable marketing function that can evolve alongside the business and its future acquisitions.
  About You

You’ll be a commercially driven marketer who combines strong analytical skills with the confidence to influence senior stakeholders and take ownership of results. We’re interested in people with the right breadth, commercial acumen and ambition to step into a role where they can make a tangible difference.

You’ll ideally bring:

• Proven experience in performance marketing, with strong paid search expertise essential.
• A track record of driving customer acquisition and improving campaign performance against commercial KPIs.
• Experience managing external agencies, setting clear expectations and challenging performance where necessary.
• A strong understanding of marketing measurement, attribution, reporting and metrics such as CPL, CPA and conversion rates.
• The ability to analyse data, identify opportunities and translate insights into practical commercial decisions.
• Experience working autonomously and building structure in a business where marketing processes, systems and measurement may still be developing.
• Confidence communicating with senior stakeholders and presenting performance, forecasts and recommendations clearly.
• A proactive, resilient and results-oriented approach, with the ability to balance strategic thinking with hands-on delivery.

Experience with Meta advertising, broader lead-generation channels, outbound telesales or businesses operating in a private equity-backed, acquisitive or high-growth environment would be advantageous.

Why Join?

• A genuine opportunity to build: Take ownership of the marketing agenda as the first dedicated in-house marketing hire.
• Visible commercial impact: Play a key role in accelerating organic growth and influencing business performance.
• Senior-level exposure: Work directly with the CEO, CFO and leadership team, with the opportunity to shape strategic decisions.
• Investment in growth: Help direct increasing marketing investment towards the channels and activities that deliver measurable returns.
• Scope to develop a team: Build the foundations of a marketing function, with potential to recruit additional support as the business grows within the next 6-9 months
• An evolving business: Join an established organisation with a strong customer base, ambitious growth plans and further acquisition opportunities.

Interested? If you’re a commercially focused marketing professional who enjoys taking ownership, improving performance and building something with real growth potential, we’d love to hear from you.