Head of Marketing

Marketing Director B2B SaaS | London (Hybrid)
£100,000 + Bonus + Equity
Full-time or four days per week considered
I'm working with an exciting, established B2B SaaS business that's looking for a Marketing Director to lead its marketing function through its next stage of growth.
The business has an impressive enterprise customer base, a strong product offering and an established presence in its market. Having invested heavily in its product, brand and positioning, the focus is now on accelerating growth and building a more predictable pipeline.
This is a great opportunity for a commercially minded marketer who enjoys both the strategic and hands-on sides of marketing.
Reporting directly to the CEO, you'll have genuine ownership of the marketing function, lead a small team and work closely with sales to drive commercial performance.
The Role

• Own and develop the overall marketing strategy, with a clear focus on pipeline and revenue growth.
• Build and optimise demand generation programmes across multiple channels.
• Work closely with sales on ABM, target account strategies and pipeline generation.
• Lead positioning, messaging and go-to-market activity.
• Support new product launches and wider commercial initiatives.
• Explore how AI, AEO and changing buyer behaviours can improve marketing performance.
• Develop existing content, thought leadership, events and community initiatives.
• Lead and develop a small marketing team.
• Manage external agencies and marketing partners.
• Work closely with the CEO and wider leadership team on growth strategy.

About You

• Strong experience in B2B SaaS marketing, ideally within a growing or scaling business.
• A proven track record in demand generation and pipeline creation.
• Commercially minded, with a good understanding of how marketing contributes to revenue.
• Experience developing positioning, messaging and GTM strategies.
• Comfortable working closely with sales.
• A strong understanding of modern B2B marketing channels and emerging technologies.
• Experience managing teams, agencies or external partners.
• Strategic and analytical, but equally happy to roll your sleeves up and get things done.

You might already be a Marketing Director, or perhaps you're a Head of Marketing, Head of Growth or Head of Demand Generation looking for that next step.
What's most important is finding someone commercially driven, curious and comfortable working in an entrepreneurial environment.
What's on Offer?

• £100,000 base salary.
• Annual performance bonus.
• Equity.
• Direct reporting line to the CEO.
• Genuine ownership of the marketing function.
• Flexible hybrid working in London.
• Open to a four-day working week.
• Opportunity to play a key role in the next phase of business growth.

If you're a commercially minded B2B SaaS marketer looking for a role where you can make a genuine impact, I'd love to hear from you.