Senior Marketing Manager - Intermediaries
Wealth Management
London (hybrid)
up to £90,000 + bonus
We're partnering with one of the UK's leading wealth managers on a new role, shaping how the business engages Independent Financial Advisers (IFAs) as it builds out its go-to-market strategy for the years ahead.
This is a chance to lead marketing for the firm's discretionary and adviser-facing propositions, turning complex investment capabilities into compelling messaging that builds trust with advisers and drives growth.
Reporting into senior leadership, you'll work closely with distribution teams to align marketing with commercial objectives, and lead a small team of marketers.
The Senior Marketing Manager - Intermediaries will:
Wealth Management
London (hybrid)
up to £90,000 + bonus
We're partnering with one of the UK's leading wealth managers on a new role, shaping how the business engages Independent Financial Advisers (IFAs) as it builds out its go-to-market strategy for the years ahead.
This is a chance to lead marketing for the firm's discretionary and adviser-facing propositions, turning complex investment capabilities into compelling messaging that builds trust with advisers and drives growth.
Reporting into senior leadership, you'll work closely with distribution teams to align marketing with commercial objectives, and lead a small team of marketers.
The Senior Marketing Manager - Intermediaries will:
- Develop and execute marketing strategies promoting discretionary wealth management, model portfolio services (MPS) and broader wealth capabilities to UK financial advisers.
- Build a deep understanding of adviser firms, their commercial objectives, operating models and evolving client needs, to shape proposition messaging.
- Create multi-channel marketing plans designed to generate quality leads and grow funds under management.
- Design content and engagement programmes that help advisers navigate industry challenges and build stronger businesses.
- Use data-driven targeting and prospect database marketing to optimise campaign performance.
- Manage campaigns across digital, webinars, events and social media, ensuring brand consistency throughout.
- Provide performance reporting and recommendations to continually optimise activity.
- Lead and mentor a team of marketing professionals.
- Strong understanding of UK financial adviser firms, their business models, commercial challenges and evolving client needs
- Significant experience marketing wealth management or DFM/MPS propositions to intermediaries- asset management-only backgrounds won't be the right fit here
- Proven track record developing marketing programmes that support intermediary distribution teams
- Strong grasp of data-driven marketing, lead generation, and multi-channel campaign delivery
- Experience with Salesforce and email marketing tools
- Confident stakeholder communicator, comfortable working closely with sales/distribution teams
- Leadership experience with a track record of managing and developing marketing teams
- Strong project management skills across multiple concurrent campaigns
