Vice President of Demand Generation
Remote, USA
Our client is a private equity-backed B2B SaaS business with around 400 employees and global reach. Their growth story has been fueled by a strong PLG engine, and they’re now investing heavily in pipeline-focused marketing to match.
With a seasoned CMO and full exec support, this is your chance to architect a scalable demand function - owning team, tools, and tactics to deliver measurable pipeline impact.
The Vice President of Demand Generation will shape the evolution from product-led growth to a repeatable, performance-led engine, unifying paid media, lifecycle marketing, and data-led decision-making.
Role Highlights
The Vice President of Demand Generation will:
You Will Need
Why You’ll Love It
Remote, USA
Our client is a private equity-backed B2B SaaS business with around 400 employees and global reach. Their growth story has been fueled by a strong PLG engine, and they’re now investing heavily in pipeline-focused marketing to match.
With a seasoned CMO and full exec support, this is your chance to architect a scalable demand function - owning team, tools, and tactics to deliver measurable pipeline impact.
The Vice President of Demand Generation will shape the evolution from product-led growth to a repeatable, performance-led engine, unifying paid media, lifecycle marketing, and data-led decision-making.
Role Highlights
The Vice President of Demand Generation will:
- Oversee and optimize a multi-million-dollar paid media budget across channels like YouTube, paid search, and programmatic
- Build full-funnel lifecycle programs that convert signups into pipeline using tools like Braze and Iterable
- Lead a team of 8–9 across paid media, website, lifecycle, and campaigns
- Partner with BI to deliver actionable insights via Looker, Salesforce, and BigQuery
- Drive test-and-learn culture with speed, clarity, and commercial focus
You Will Need
- Proven leadership in B2B SaaS, ideally in high-velocity, product-led or marketplace models
- Hands-on experience managing $100Ks/month in paid media
- Deep understanding of CAC, LTV, attribution, and full-funnel performance metrics
- Lifecycle marketing expertise using Braze, Iterable, or similar tools
- Familiarity with core martech including Salesforce, HubSpot/Marketo, Amplitude, BigQuery
Why You’ll Love It
- Work directly with an experienced CMO and exec team
- High autonomy to build, test, and scale without bureaucracy
- Flexible remote model with relocation options if desired
- A fast-paced, founder-led culture where clarity and ownership are prized
- Build a team and function with real budget and decision-making power
- Backed by a PE firm with appetite and capital for scale
- Opportunity to influence the entire GTM motion, not just marketing
- Access to modern tools, AI-enabled workflows, and test environments
- Join a business already trusted by SMBs through to global enterprises
