Marketing Executive job description

Key responsibilities

Job opportunities will be different based on the industry, business and marketing team structure. Nevertheless, the typical responsibilities will include:

• Execute the marketing strategy: Support in the planning and execution of the marketing strategy. This includes marketing activity across events, web, social media, email, content creation and PR.
• Updating marketing collateral: Assist in updating online and offline marketing materials, including websites, presentations, brochures and thought leadership.
• Ensure brand consistency: Work closely with different areas of the business and third-party marketing agencies to ensure clear, cohesive branding.
• Distribute content: Decide on the right channels to distribute content. You might also have a focus on maintaining the CRM database.
• Social media management: Manage the business' social media accounts, responding to customers in the brand tone of voice. Depending on team structure and whether there's a dedicated Social Media Manager, Marketing Executives may be responsible for the social media strategy.
• Reporting: Collect, analyse and report on the success of marketing campaigns, activities and channels.
• Support on marketing activity: Provide broader administrative support where needed.

Skills and requirements

Depending on the company's goals, the ideal candidate might have a stronger focus on a specific skill set, e.g. social media management. Ultimately, when searching for a Marketing Executive to join your team, you should look for the following skills:

• Experience, exposure or interest in marketing
• Passion for the industry
• Excellent writing and communication skills
• Highly-organised, with a keen eye for detail
• Experience with marketing tools, such as Canva
• Able to work as part of a team and independently on projects
• The ability to work in a fast-paced environment and react quickly to changes in the market
• Ambition to learn, grow and build on existing skills